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MARKETING Weekender – Issue 321

Read issue 321 now! WEB: http://hams.top/321 PDF:  http://hams.top/321s You can also receive your very own free copy of MARKETING WEEKENDER every Friday.  Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.

Love in strange times

By Mark Tungate We’re in the third year of the pandemic – and Valentine’s Day has come around again. What can advertising tell us about the ways the Covid era has impacted romance? Tinder and its fellow dating apps appeared long before Covid (Tinder was founded in 2012), but lockdowns, masks and social distancing have […]

Let’s Go Phishing

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By Raihan Hadi After my short lived stint with NFTs following my crypto-transfer mishap not too long ago, I started questioning every move I think of making in the Metaverse/NFT world. Last year, all my social media feeds were flooded with wise people talking about how NFTs will be the talk of every town this […]

To be passionate about progress – from the lens of Ben Mahmud

ben mahmud cmo awards marketing magazine asia

Ben Mahmud, the Head of the Strategy and Development for PETRONAS Downstream Marketing, is the winner of the prestigious Gold award for Best Marketer in Retail & Promotions Marketing at the Malaysian CMO Awards 2021. His portfolio covers three business units operating globally across 90 markets, namely PETRONAS Dagangan Berhad, PETRONAS Lubricants International and Engen […]

Malaysian agencies shine at the 35th MAA Worldwide GLOBES 2021

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The 35th, 2021 MAA GLOBES Award Programme, recognising the Best of the Best in the Marketing Communications Industry, is now complete. Entry to the GLOBES is only being a major winner of a MAA Worldwide Partner Industry Association in Australia, Asia (spanning 22 Countries), Brazil, Canada, Malaysia, Japan, Russia and the United Kingdom so our […]

foodpanda welcomes more new partners on foodpanda Shops

foodpanda marketing magazine malaysia

foodpanda Malaysia today announced the availability of more new partners on foodpanda Shops to meet the growing demands of customers and have their essentials delivered right to their doorstep. These new additions will further expand the existing variety available and include a combination of grocery stores, pharmacies, opticians, beauty and fashion outlets, stationery shops and […]

George Chua joins KFC and Pizza Hut Malaysia as Chief Data Officer

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Digital Marketing expert George Chua has joined KFC and Pizza Hut Malaysia (QSR Brands) as the Chief Data Officer starting March 1, 2022. Prior to his new role, George was the Regional Head of Digital Marketing at SEEK Asia for just over a year. At SEEK, George was responsible for digital media strategy and planning, […]

Mahesh Neelakantan joins Microsoft in Singapore

mahesh neelakantan marketing magazine microsoft asia

Former ADA Head of Growth Mahesh Neelakantan has joined Microsoft in Singapore as their Digital Advisory Consultant for Customer Transformation & Innovation in February 2022. A highly growth oriented and performance-driven professional with experiences spanning over 27 years, marketing veteran Mahesh has held key positions across several countries of Asia consisting of India, Sri Lanka, […]

CMO Awards Champions Tour Day 2 – Mediabrands honours 5 Gold Winners

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The second day of the Champions Tour for Malaysian CMO Awards 2021 was a fantastic celebration of the achievements of five Gold winning marketers at the IPG Mediabrands office. The ceremony, organised by Mediabrands with strict maintenance of SOP’s, took place on February 25th, 2022. The marvellous event was led by welcome remarks from Prof. […]