Alfagift boosts monthly transacting customer base by 45% through connected retail approach with MoEngage
Alfagift, the digital arm of Alfamart providing retail shopping experience and membership benefits both online and offline, has partnered with MoEngage to deliver a seamless, and more intuitive connected retail experience for customers. Through the partnership, Alfagift has seen a 45% increase in monthly transacting customer base and a 75% retention rate from D0 to […]
Fiona Liao becomes Pos Malaysia’s Group Chief Marketing and Communications Officer
Fiona Liao, the former Head of Brand of Prudential Assurance Malaysia, has been appointed as Group Chief Marketing and Communications Officer of Pos Malaysia. Fiona’s appointment comes shortly after the departure of Schrene Goh, who left her post as EVP of Marketing at Pos Malaysia earlier this year and joined Lazada Malaysia as their CMO. […]
Visa: 6 trends that will shape digital commerce in Malaysia in 2022
Ng Kong Boon, Country Manager, Visa Malaysia The digital commerce space is expected to be a USD 2 Trillion industry in Asia Pacific by 2025. With that, Visa sees six key trends leading to that next horizon. The world as a marketplace Long gone are the days of waiting until the weekend to go to […]
Daikin rewrites the origin story of CNY with “Legend of the Air Guardian”
Popular air-conditioning manufacturing company Daikin has rewritten the origin story of Chinese New Year in their CNY short film. Of all the holidays, the most awaited Chinese New Year is coming again! But do you truly know the reason why we celebrate Chinese New Year? Of course you should! Every Chinese person has to know […]
How HP freed Aussies of their Mac with Esc Therapy using Siri!
The APPIES Asia Pacific Awards is all about bold and disruptive marketing campaigns, and the new HP campaign called “Esc Therapy” hits the spot with their innovative approach to steer MacBook users their way. Created by Edelman Sydney, the campaign won a Silver under the Consumer Electronics and Durables category at the EFFIES APAC 2021 […]
The helmet wins the crown
Behind the scenes of an Epica Awards Film Grand Prix winner that also helped &Co become Agency of the Year. If you want to know why “Helmet Has Always Been A Good Idea” is a great film, consider the horns. Or rather, the lack of them. The film’s protagonists are Vikings, yet not a single […]
Experts’ Choice Awards 2022: Vote NOW for your favourite CNY TVCs!
Have you started voting for your favourite CNY TVCs yet? There is only a week left for you to decide the TOP 10 Winners for the MARKETING Magazine Experts’ Choice Awards CNY TVC Edition 2022! Entries have been submitted by some of the best creative agencies and brands of Malaysia, and it is now up […]
NFTs are taking over the streets of Bangkok!
As with the rest of the world, Thailand has been vastly impacted by the COVID pandemic since the beginning of 2019. The busy and buzzing streets of Bangkok packed with locals and tourists going about their lives turned empty and grim with social distancing, affecting millions of families that rely on the service sector. With […]
Seremban sticks it to illegal outdoor ads!
A taskforce from the Seremban City Council recently hit the highways and shamed non-licensed billboard ads with stickers that said “Ad Not Licensed”. The irony of the exercise is that the outdoor ads still stick out in clear view whereas the stickers looks like a minor “stamp” on the hoarding. Wouldn’t the exercise have been more effective […]
It’s time to vote for the Experts’ Choice Awards TOP 10 CNY TVCs
It is the Year of the Tiger and the voting period has officially begun for MARKETING Magazine’s Experts’ Choice Awards CNY TVCs Edition 2022! Entries have been submitted by some of the best creative agencies and brands of Malaysia, and it is now up to our expert readers to select the TOP 10 CNY TVCs […]
