Ninja Van Malaysia vows to do whatever it takes to resolve shippers’ issues
Ninja Van Malaysia, one of the country’s leading tech-enabled express logistics companies, announces the launch of its Effortless Campaign to reinforce its commitment in providing hassle-free deliveries to all its shippers and shoppers. The campaign is an extension of the “Fantastic Service Recovery” initiative, which is a key pillar of Ninja Van’s tech-enabled logistics narrative. […]
PayMe’s fun new group Laisee is a CNY smash
Over the Chinese New Year, HSBC’s PayMe expanded its role as ‘Hong Kong’s Wallet’ to ‘Hong Kong’s Laisee’. To usher in the Year of the Tiger, the e-Wallet launched their new group laisee function in the PayMe app. A new spin on the age-old tradition, the group laisee breaks convention and gamifies the custom by […]
Cadbury Perk has attached crazy disclaimers to the most popular videos on the internet!
Cadbury Perk, one of Mondelez India’s most iconic and quirky brands – is back with yet another impactful campaign, ‘#PerkDisclaimers’, pertinent to today’s cancel culture. Conceptualized by Ogilvy India, the new campaign highlights how people today have become overly sensitive and take offense over the smallest things and need to lighten up, reiterating the brand’s […]
It’s time to gather your best work, APPIES Malaysia 2022 is officially open for submission
The annual APPIES Malaysia Marketing Awards that honors the best marketing campaigns with outstanding success stories, as well as the people behind them, is officially accepting submissions for 2022. APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the […]
4As Malaysia driving Diversity, Equity, and Inclusion awareness as moral imperative and business priority
The Association of Accredited Advertising Agents Malaysia (4As) is launching a series of initiatives for the advertising industry to address Diversity, Equity, and Inclusion (DEI) in the workplace and in its work product. In 2021, the 4As celebrated 50 years of industry stewardship through generating impact, advocacy, and investing in talent. In 2022, to kick […]
Publicis Groupe Malaysia Wins BMW Business
Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit which covers BMW passenger cars, Motorrad and MINI business units respectively. The scope of appointment covers strategic planning, creative advertising, and digital for the brands, and will commence from April 2022. The pitch process saw winning strategy, creative and integrated ideas which covered the […]
Ganesh Kumar Bangah reveals winning entrepreneurial strategies
Award-winning business coach and author Peter Lam recently interviewed entrepreneur Ganesh Kumar Bangah, who is also Executive Chairman of Commerce.Asia and ASX-listed Netccentric Limited, on the ProfitMAX podcast, regarding the latter’s experiences and success strategies as an entrepreneur. For a start, Ganesh is widely recognised as ‘Malaysia’s Bill Gates’. Ganesh’s entrepreneurial streak showed up early in […]
LAST CALL – Vote for your favourite CNY TVCs by 5 p.m. today
This is it, our last call to vote for your favourite CNY TVCs of this year! The voting period for the annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is coming to an end at 5p.m. today! Over the years, our coverage and polling of the best festive TVCs based on our experts’ choice […]
Cadbury 5 Star creates the perfect alibi to help you escape Valentine’s Day
With the season of romance just around the corner, Cadbury 5 Star, the iconic, youth brand from Mondelez India, has launched ‘The 5 Star Valentine’s Day Alibi’, an innovative campaign that attempts to save singles from the dreaded question – ‘What are you doing on Valentine’s Day?’. Instead of feeling awkward, or coming up with […]
MARKETING Weekender – Issue 318
Read issue 318 now! WEB: http://hams.top/318 PDF: http://hams.top/318s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
