Celebrating Malaysia’s CMO of the Year: Melati Abdul Hai
Melati Abdul Hai, the Chief Marketing Officer of McDonald’s Malaysia was recently awarded the CMO of the Year 2021 by MARKETING Magazine, and it’s time to celebrate her success! Working with McDonald’s Malaysia for over 11 years now, Melati was promoted as the CMO of the company in 2018, prior to which she was the […]
Growth Marketing Workshop by Hando Sinisalu
MARKETING Magazine is happy to announce the upcoming 2-days workshop series titled “Growth Marketing Workshop: What Every Company Can Learn From New Startups” to be conducted by Hando Sinisalu, Founder and CEO of case.digital. The HRD Corp. approved workshop is scheduled for 30th and 31st of March, 2022, and is based on topics such as […]
A ‘big win’ for Malaysia with SAP celebrating 30th anniversary in country
Marketing Magazine Asia had previously reported about how world renowned spice manufacturer Baba Products (M) Sdn. Bhd. (BABA’S) has successfully transformed its operations with SAP technologies to realise greater efficiencies and optimal outcomes for partners and stakeholders. Its finance head Ilaventhan Vijaya had said that BABA’S maintains highest standards with ‘freshest on the shelf’ policy, with only […]
Yahoo’s Paul Sigaloff promoted to Vice President, Head of APAC
Yahoo has promoted Paul Sigaloff as Vice President, Head of APAC. Effective immediately, Sigaloff will lead sales for the ad technology business across the entire Asia Pacific region. Previously VP of ANZ INSEA, his expanded remit now includes Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia. Commenting on the appointment, […]
Building real brand loyalty
OGILVY’S NEW REPORT, “THE LOYALTY HABIT”, IN PARTNERSHIP WITH VERTICURL AND BRAZE, HIGHLIGHTS 5 KEY POINTS TO OPTIMIZE CUSTOMER ENGAGEMENT The latest in a series of tech and experience reports, Ogilvy examines how brands today need to change their marketing habits by reconsidering their reliance on costly promotions and focus on building genuine consumer loyalty […]
Dentsu Singapore forms alliance with partnership management platform impact.com to boost commerce offering
Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally. The alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale. Impact.com seeks to transform the way businesses create, manage, scale and optimise an […]
Astro Shaw & Visinema Pictures join forces to produce a slate of regional blockbusters
Malaysia’s leading film producer Astro Shaw announced a strategic partnership with award-winning Indonesian production house Visinema Pictures to co-produce and release a slate of four blockbuster films in Indonesia: Ben & Jody, Keluarga Cemara 2, Jagat Arwah and Mencuri Raden Saleh. In 2020, Astro Shaw collaborated with Visinema Pictures in releasing the No.1 Family Drama […]
From on-demand to binge-watch: Malaysians find endless entertainment on Twitter
After a whirlwind of uncertainty these past years, Twitter continues to become the go-to destination for entertainment seekers. Though the economic sectors are healing and reopening, people gossip about new movie releases, their favourite superheroes, local TV shows, and discuss K-drama selections online. With the highly anticipated shows like the Netflix series of Loki starring […]
HSBC and ONE Esports team up to tackle financial fitness
HSBC and ONE Esports, a leading esports media platform and subsidiary of Group ONE Holdings (ONE) has announced a new partnership that will change the way players engage with esports. The partnership, starting as a pilot in Malaysia and Indonesia, will also see HSBC partner with ONE Esports on 10 community tournaments and one major […]
Can the urge to win beat the sexual urge?
By The Hammer Yes, yes, I know it is a click bait headline. All headlines in advertising are click bait, so deal with it. Creative people worth their salt in the advertising industry will tell you that the chance to create something new for a new business pitch is their reason for living. The urge […]
