Netccentric’s Nuffnang Lab Research: Marketing dynamics shifting this Raya season
Due to the Covid-19 pandemic, the last two Hari Raya seasons had proven to be extremely challenging for the Muslim community throughout Malaysia. Due to restrictions imposed as a result of the Movement Control Order (MCO), certain determined Malaysians had to even seek out ‘lorong tikus’ last year in their attempts to Balik Kampung last year. This year, though, […]
CMO Awards 2021 Champions Tour Day 1 – Httpool honours 3 Gold Winners
The Champions Tour of the Malaysian CMO Awards 2021 began at dusk on February 21st, 2022 with Httpool honouring 3 recipients of the coveted Gold award, at Birch (DC Mall). The winners awarded on Day 1 of the Champions Tour were Chayenne Tan (Director, Performance Marketing, CIMB Bank), Eric Wong (Chief Marketing & Partnerships Distribution […]
Mission Metaverse, Paris Hilton & The Big Fat Indian Wedding
By Soumitra Dey ‘Sonny’ A recent article on Bloomberg was all over the story of how Paris Hilton is back and moving the party to the Metaverse as the reality TV star is collaborating on NFTs with toy company. Celebrities like Paris Hiltons are finding ways to drive fans, brands to digital realm. Long a […]
Antsomi recognised in “Now Tech” report for Customer Data Platforms in Asia Pacific
Antsomi, a regional marketing technology company that built the first artificial intelligence-enabled customer data platform (CDP) native to Southeast Asia, has been recognised in Forrester’s report titled “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021”. The Forrester report includes the company in the automation functionality segment, which describes automation-oriented CDPs as focusing on […]
Yahoo Launches ID-less Audience Solution for Web
Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs Yahoo, the premier global media and technology company, today announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable […]
Domino’s Malaysia delivers creative duties to FCB Malaysia
FCB Malaysia starts the year on a high with its first new business win of the year coming in the form of Domino’s Pizza, with the world’s leading and fastest pizza delivery company selecting FCB as their AOR for creative duties in Malaysia. The appointment comes as a result of several chemistry sessions and a […]
Asia’s Social Ad Spend Soars 24% in Q4 According to New Emplifi Report
Global ad spend climbs 25%, with 21% YoY increase Singapore ad spend surges 32%, with 16% YoY increase Emplifi, the leading unified customer experience platform, today released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, […]
From Kuala Lumpur to Mumbai!
Former Chief Creative Officer of Publicis Groupe Malaysia Abraham Varughese will be moving from Kuala Lumpur to Mumbai as Digitas India has announced his appointment as their Chief Creative Officer. Abraham will be working closely with Digitas India’s Leadership Team which includes Unny Radhakrishnan (CEO) and Sonia Khurana (COO) in driving the creative output and […]
Continental Tyre Malaysia appoints Andrea Somorova as Managing Director
Andrea Somorova has returned to Continental Tyre Malaysia as Managing Director beginning January 2022. Andrea Somorova joins from Continental of Taiwan where she was General Manager. She has been at Continental Group for over 23 years, of which 18 years was spent in Asia including a six- year stint in Malaysia from 2004 to 2010. […]
Shirley New talks about shifting mindsets in Education & Training Marketing
For a second year in a row, Shirley New, the Director of Marketing for Taylor’s University has clinched the title for Best Marketer in Education & Training Marketing. With over 2 decades of marketing experiences spanning multiple industries such as advertising, health & beauty and the QSR industry, Shirley is known for her fierce and focused […]
