Are marketers forsaking gut instinct for the data game?
We are all too familiar with the explosion of data, analytics and a “method to the madness”. Is this trend towards tech a signal that the value of human instinct and understanding is secondary in the business of marketing? Data is information (but we all know Info Scientist sounds boring!). It takes a long time […]
Prudential turns new norms into wellness opportunities with creative QR calendar
As we stand together in this ‘new norm’ with more resilience than ever, we also look forward with confidence towards a brighter future. So for 2022, Prudential set out to turn everyday pandemic obstacles we’ve come to normalize into wellness opportunities that refresh and rejuvenate. Together with partner agency Naga DDB Tribal, the company released […]
Best B2B Marketer Nadine Paul moves to Fave
Nadine Paul, the winner of the coveted GOLD award for Best B2B Marketer of 2021 at the Malaysian CMO Awards, has recently joined Fave Group. Prior to this, Nadine was the Head of Merchant Marketing at Malaysia’s leading homegrown lifestyle e-wallet company – Boost. Nadine kickstarted her career in fintech when she joined Axiata Digital […]
impact.com on hiring spree as APAC brands embrace the partnership economy
impact.com, the world’s leading partnership management platform, has kicked off 2022 with a raft of new hires and promotions to support its rapid growth across Australia, New Zealand, Japan, China and Southeast Asia and to prepare for its launch into India in 2023. Ayaan Mohamud (pictured) has been promoted from Regional Marketing Director, APAC to […]
MARKETING Weekender – Issue 320
Read issue 320 now! WEB: http://hams.top/320 PDF: http://hams.top/320s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
foodpanda Malaysia Recognises And Rewards Delivery Partners with Panda League
foodpanda Malaysia announced the winners for the Panda League, a loyalty and rewards program to recognize top performing delivery partners. This program was launched in the last quarter of 2021 to recognize the delivery partners for their commitment and hard work in delivering joy to customers. Panda League enables delivery partners to earn points with […]
Nearly 9 in 10 Singapore consumers spend over two hours a day scrolling through social media on mobile, IAS study finds
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released the latest Social Ads and Consumer Perception study – Singapore Edition. The report, based on a survey of over 500 Singapore consumers, provides an overview of social media usage and insights into user perceptions of social media in-feed ads. In-feed ads […]
Ninja Van goes the extra mile with Google Cloud for businesses in Southeast Asia
Ninja Van, Southeast Asia’s leading logistics provider, is extending its multi-year collaboration with Google Cloud to help businesses of all sizes seize digital growth opportunities and overcome supply chain disruptions. By running its platform and applications on Google Cloud’s scalable, secure and open-source infrastructure, Ninja Van aims to strengthen its leadership in last-mile courier services […]
Omnicom Media Group promotes Eileen Ooi to CEO of Malaysia
Omnicom Media Group (OMG) today announced the promotion of Eileen Ooi, Chief Operating Officer of OMG Malaysia, to the role of Chief Executive Officer of OMG Malaysia. This elevation serves as a recognition of Eileen’s stellar performance and aligns with the company’s commitment to nurture talent from within the agency. An industry veteran with close […]
Lion & Lion roars into 2022 as BigPay’s digital and social media strategic partner
ASEAN fintech company BigPay has appointed Lion & Lion as its digital and social media marketing partner for its Malaysia and Singapore markets. The new partnership strengthens the digital creative network’s portfolio in the financial services industry and further highlights its strong growth in the region and expertise in navigating the digital landscape. Connecting to […]
