Acko exposes the monsters of insurance, through a print craft campaign
Ogilvy released a print campaign for Acko General Insurance Limited. Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance providers, to the digitally-savvy youth. Insurance companies in India are known for the truckloads of paperwork they make their customers fill for submission for their records. […]
Experts’ Choice Awards TOP 10 CNY TVCs edition is back!
MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon. With the Year of the Tiger roaring its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event. Over the years we have found that our coverage and polling of the Best CNY […]
Winners of the Malaysian CMO Awards 2021 announced
By Raihan Hadi For a second consecutive year, the Malaysian CMO Awards was conducted successfully in the virtual world, and no matter how much we miss the physical event with the conference, the dressing up and the socialising – I am delighted to tell you that we have had a blast. Yes, the heroes, who […]
Julie’s Biscuits inspires hope, new possibilities in delightful Chinese New Year short film
New year, new beginnings. As the year of the Tiger draws near, Julie’s Biscuits sparks hope for the future with its Chinese New Year short film titled ‘The Worst Feng Shui Master’ released today. Inspired by trademark icon Julie who personifies the spirit of hope and confidence, the film encourages Malaysians to look assuredly towards […]
Malaysian Young Spikes winners take on Spikes Asia this week!
Malaysia’s Young Spikes (YS) Gold winners have finally gone through to Spikes Asia. They are up against a tough field and we wish them all the very best to bring us Asia Pacific fame in the Media (one team), Digital (two teams) and Integrated (two teams) categories. See table below for competitions schedule. Young Spikes […]
Andrew Pinto joins Telekom Malaysia
Andrew Pinto, the award winning former Head of Marketing at Mudah.my, has joined Telekom Malaysia as their new Head of Brand and Marketing, effective since December, 2021. Andrew began his career in advertising during the year 2000 at BBDO, and since then has worked for powerhouses like McCann Worldgroup and Isobar for almost 16 years […]
iCanvas inks deal with Maestro Swiss
iCanvas, a newly launched business unit by iMedia focusing on creative, content-led digital solutions, today announced it has signed an agreement with Maestro Swiss, the brand owner of Vochelle chocolates, to manage its social media and digital strategy implementation as well as Vochelle’s key media planning and buying in 2022. Voon Tze Khay, CEO of […]
Huggies opts for “parent-faming” over “parent-shaming”
What exactly makes a campaign worthy of an APPIES Asia Pacific award? Campaigns that address issues that people face on a daily basis, disrupt traditional ways of communicating those issues and come up with outstanding results, are campaigns that have a shot at winning at the APPIES Asia Pacific awards. One such campaign is “Parent-faming”, […]
MYWiT facilitates digital talent recruitment for East Malaysian companies
According to Malaysia Digital Economy Corporation’s (MDEC) Digital Talent Snapshot in Malaysia Quarter 2, 2021 report, more than half of the digital talent in Malaysia are currently found in Kuala Lumpur and Selangor due to the facilities the states provide, leaving little to no skilled-talent supply in other states. The shortage of tech talent has […]
Jason Monteiro named General Manager of HBO Max in Southeast Asia
Jason Monteiro, a senior media executive with OTT leadership experience across Asia-Pacific and the Middle East, has been named General Manager of HBO Max Southeast Asia, Hong Kong and Taiwan joining the company today. Monteiro will be responsible for the day-to-day operations of WarnerMedia’s Direct-to-Consumer business, leading content experience, brand, marketing, subscriber management, digital partnerships […]
