iQiyi announces 6 Upcoming Brand New Southeast Asian Originals for 2022, along with its 2021 wins
iQiyi, Asia’s leading on-demand video streaming service unveils its first ever production of six Asian content originals including five new Malaysian Originals and a new Thai Original. The video streaming platform also announced its key wins at this year’s Asia TV Forum & Market – all of which will be available to iQiyi users in […]
Celebrate real connections with Guinness
Guinness, Malaysia’s favourite stout, kicked off the festive celebrations over Christmas by reminding fans that the best gift to give loved ones is time spent together. Selected fans who shared a throwback photo or video and their wish to have a Guinness Christmas were rewarded with exclusive giveaways for them to reconnect with their loved […]
Helping Malaysian SMEs and Freelancers scale in the 2022 Digital Economy
If 2020 was the year of the Global Pandemic, and 2021 was the year of The Great Resignation, 2022 is poised to be the year of The Great Reset where both employers and employees transition to a more agile digital work environment in the post-pandemic age that suits both their needs. Me.reka, the educational arm […]
CNN Digital Worldwide appoints new head of Asia-Pacific
CNN Digital Worldwide has promoted Steve George to Director of CNN Digital for the Asia-Pacific region, based in Hong Kong. He is responsible for digital content, strategy and publishing and leads a team of digital producers, reporters and editors across APAC. Prior to this role, George was a Senior News Editor for CNN Digital. He spearheaded CNN’s […]
Introducing Pau-Pau: foodpanda unveils first-of-its-kind brand ambassador to champion empowerment and sustainability
To celebrate its 10th anniversary as the pioneering food and grocery delivery platform in Asia, foodpanda today introduced a fresh face for the brand – Pau-Pau! A fun-loving and free-spirited panda, Pau-Pau is a first-of-its-kind brand ambassador, championing empowerment and sustainability across the region. Pau-Pau’s identity as a foodpanda brand ambassador will be brought to […]
Lazada Malaysia appoints Schrene Goh as CMO
Schrene Goh is set to spearhead marketing at Lazada Malaysia as their Chief Marketing Officer. The former Pos Malaysia EVP of Marketing will be reporting to the Co-founder of Lazada, Magnus Ekbom. An accomplished and extremely talented marketer in Malaysia, Schrene was the recipient of the Gold award for Marketing Trailblazer in Digital during last […]
Experts’ Choice Awards 2022 – Submissions now open for CNY TVCs
The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is officially accepting submissions! Starting today, till 5p.m., Monday, January 31, 2022, MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to be voted the best CNY TVC by our expert […]
Brands should adopt a borderless strategy for growth – Ogilvy
In a special retail insight paper, Ogilvy examines how during the height of the pandemic, shopping habits pivoted to online at lightning speeds uncovering demands on retailers that only those with efficient operations, and flexible technologies could keep up with. But as vaccination rates increase around the world and pandemic restrictions ease, footfall in store […]
Malaysian CMO Awards 2021 – Judges talk
In 2021 we received an overwhelming number of nominations for the Malaysian CMO awards and given how much time our respected judges were given to go through all the nominations and decide on the awardees, we spoke to some of them for their feedback on their thoughts about the nominees, what factors made an impression […]
Dentsu jumpstarts 2022 with Hivestack!
dentsu Malaysia has selected Hivestack, the leading independent global ad tech company as its programmatic Digital Out Of Home (DOOH) partner in Malaysia. This allows clients of dentsu agencies (Carat, dentsuX, iProspect) to programmatically activate digital OOH inventory leveraging the Hivestack DSP via Private Marketplace (PMP) deals. and marks the turning point for programmatic DOOH […]
