Naga DDB Tribal ramps up Watsons’ Happy Beautiful Year CNY film franchise with kung fu, comedy and music
The celebration of Chinese New Year has not been the same for everyone since the pandemic hit in 2020. This 2022, we find Malaysians hoping with a sense of renewed optimism, that the Year of the Tiger will be a year to make up for lost time and opportunities. Seeing that most of us have […]
Former U Mobile CMO Jasmine Lee begins new journey as Chief Digital Officer
Jasmine Lee, the former CMO of U Mobile, was appointed as as the telco brand’s first Chief Digital Officer (CDO) on 9 November 2021. She served as their Chief Marketing Officer for 8 years prior to this appointment. In her 8 years as CMO, her strategic leadership enabled U Mobile to roll out appealing, innovative […]
How I gatecrashed my way into advertising
Important Note: always use the front door. By Rainmaker I pushed my way into the advertising industry in a case of mistaken identity. It seems all turbans are one and the same. My friend Malkeet Singh was working as a Copywriter at Ogilvy & Mather and McCann Erickson had expressed their interest in hiring him. […]
OMG Malaysia strengthens agency with key appointments
Omnicom Media Group (OMG) today announced the appointments of two key leadership positions across its agency in Malaysia. The appointments accentuate the agency’s vision to continue strengthening its presence within the region as a media agency powerhouse. Kiron Kesav has been promoted from General Manager of PHD Malaysia to Chief Strategy Officer of OMG Malaysia. […]
Break Free. Bank Differently. – BBDO rebrands CIMB
“Break free, bank differently” – that is the ethos of the new brand direction of CIMB, one of the leading banks in the ASEAN region. To fulfil this, CIMB partnered with advertising veterans, BBDO Singapore, known for their longstanding reputation and out-of-the-box philosophy. The agency was tasked to push CIMB forward as more than just […]
Let’s OOGA this!
“Let’s OOGA this!” was the cover story of MARKETING WEEKENDER ISSUE 315 In conversation with the heart of a radio station By Raihan Hadi Have you ever been to the land below the wind? You know, that place where a scenic mountainous terrain ranges from long white sandy beaches to coastal mangroves, from rivers to […]
Experts’ Choice Awards 2022 – Have you submitted your CNY TVC yet?
The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is accepting submissions already. The window closes at 5 p.m. Monday, 31st January 2022, and until then MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to be voted the best CNY […]
Suria KLCC faces backlash for ‘Qingming-like’ CNY deco on social media
Suria KLCC is facing a lot of heat for a Chinese New Year decoration structure outside the mall which netizens are referring to something that is more “Qingming-like”. Qingming refers to the “tomb-sweeping day” or Cheng Beng observed by ethnic Chinese in Malaysia. The decorative pagoda-like structure erected outside the mall stood tall above mall-goers, […]
MARKETING Weekender – Issue 315
Read issue 315 now! WEB: http://hams.top/315 PDF: http://hams.top/315s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
WPP agency Red Fuse launches new film for Colgate Philippines demonstrating real courage in a smile
Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, have launched a new brand campaign for Colgate Philippines to highlight that true optimism is not just about smiling through adversity. It’s about having the courage to take action – no matter the challenge. The campaign is part of Colgate’s ongoing efforts to focus on […]
