WARNING: Are your clients still with you?
By Raihan Hadi When was the last time you met your clients in person? Were you excited to see them? Were THEY excited to see you? Do they still love you? Or have they gone to your competitor already? I ask these questions because these are burning questions for current times. Most agencies have had […]
Carsome flags off first Mobile Digital Toppers in Klang Valley
Southeast Asia’s largest car e-commerce platform Carsome became one of the first adopters of a newly launched mobile programmatic digital out-of-home (pDOOH) advertising, as part of its effort to reach out to more people within the untapped offline markets. The company’s latest advertising activation aims to showcase the quality assurance when one buys from Carsome, […]
World’s leading hair removal brand NAIR signs on Bollywood actress
Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR brand has signed on Bollywood actress Mrunal Thakur as its first brand ambassador. Introduced in the 1940s, the brand boasts of a rich legacy with a presence in over 50 countries. The NAIR brand stands for confidence and […]
Submit your CNY TVC for a shot at the MARKETING MAGAZINE Experts’ Choice Awards 2022 NOW!!!
The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is accepting submissions and time’s running out! The window closes at 5 p.m. Monday, 31st January 2022, and until then MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to be […]
iNT Agencies: 18 countries create a global agency group to help brands communicate beyond borders
In a world that is becoming smaller, 22 agencies worldwide in four continents join forces to launch iNT Agencies, a new global agency group that wants to help brands from all over the world grow their business beyond borders. With the goal to build bridges between people, cultures, and borders with branding and communication, in […]
Wunderman Thompson predicts 100 trends that will define 2022
Wunderman Thompson launched the 8th edition of ‘The Future 100: 2022’ on January 19, 2022, their annual essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar. The Future 100: 2022 from Wunderman Thompson’s futurism, research and innovation unit, Wunderman Thompson Intelligence, offers 100 original […]
Allianz Insurance and BBDO Shanghai Discover the Strength to Move Forward
How can a brand campaign stand out during the Olympic Games? For such a regularly asked question, BBDO Shanghai and worldwide Olympic and Paralympic insurance partner Allianz presented an uncommon answer with the jointly created the campaign “The Strength to Move Forward”. Many brands and agencies have created various content campaigns about the Olympic […]
It’s the Taco of the Town
foodpanda Malaysia is giving you something to taco-bout. That’s right! Taco Bell is now available on foodpanda to satisfy your Mexican food cravings and leave you wanting more. Commenting on this partnership, Jay Ar Juan, Commercial Director, foodpanda Malaysia said that we are always exploring new and exciting opportunities to work with vendors and brands […]
Have marketers finally granted people privacy?
By Shruthi Chindalur According to Ofcom, UK households spent on average three hours and 37 minutes online per day in 2020 – an increase of 40 minutes since 2017. There’s also been plenty to occupy our growing screen time this year, from the Tokyo Olympics to Squid Game. But by living more of our lives […]
Twitter rolls out OOH campaign featuring celebrities’ affirmation tweets
Social media giant Twitter kicked off an out-of-home campaign on Tuesday across U.S. and Canada, featuring tweets from celebrities that expressed wishful thinking prior to achieving their dreams. The social network said more than 39 billboards in cities including Chicago, Houston, Los Angeles, New York and Toronto were unveiled Tuesday, many in the hometowns of […]
