IPG’s Team Dynamic appointed regional production and operation partner for BMW and MINI in APAC
Interpublic Group (NYSE: IPG) today announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets […]
National Library Board and Ogilvy Invites Singaporeans to Pick a Haiku, Discover a Book
The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for the National Reading Movement (NRM) to engage the community and share the love of reading. As part of the partnership, creative partner Ogilvy Singapore was tasked to create an in-store wall design that could encourage people to […]
Putra Brand Awards 2021 honours Malaysia’s favourite brands, with a 20% increase in total awards presented.
The Putra Brand Awards, organised by the Association of Accredited Advertising Agents Malaysia (4As), celebrated its 12th edition by presenting 162 awards in 24 categories to 156 of Malaysians’ favourite brands. A new category for e-Commerce was included this year to reflect the growing sector, marked by the digitalisation trend amid lockdown restrictions as a […]
MARKETING Weekender – Issue 316
Read issue 316 now! WEB: http://hams.top/316 PDF: http://hams.top/316s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Taylor’s lifts the societal pressure on women with new Chinese New Year video
What does prosperity mean to you? For many, it would be defined by the measure of one’s success through wealth, health, and happiness. While true, the word which is often associated with greetings for the festive celebration of Chinese New Year like gōng xǐ fā cái in Malaysia holds many bearings to different individuals for […]
The Programmatic Poop Funnel
By Bob Hoffman Who doesn’t love a good funnel? Today, we’re going to make a nice colourful funnel using the latest data from some of the ad industry’s most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, […]
Singapore Tourism Board declares winners in global pitch
Singapore Tourism Board (STB) has announced that BBH and Zenith will be its global agency partners for creative and media, respectively. The appointment is for two years and three months, starting from 21 January, with options for the contract to be renewed on an annual basis for three years after that. Over the five years, […]
Celcom introduces Malaysia’s first Cloud Gaming Service
Celcom Axiata Berhad (Celcom) is roaring into the Year of the Tiger with the launch of Malaysia’s first-ever cloud gaming service, elevating Malaysian gamers’ experience to the next level. In partnership with Radian Arc and Blacknut, Celcom customers can enjoy more than 400 premium cloud game titles across any platform or devices at only RM40 […]
Exploiting the Product Life Cycle through Design Thinking
Facebook, Twitter, Instagram, Snapchat, TikTok and the list goes on. Will this trend end or will it continue to evolve? Which one of these will become a favourite and which one of these will fade away? According to a survey by Harvard Business Review, senior marketing executives are familiar with the concept of the Product […]
FCB Malaysia doubles down on creative firepower
Following a successful 2021 that saw FCB Malaysia win over 15 new clients and bag over 50 awards – including a hattrick of three separate agency-of-the-year trophies as Advertising+Marketing’s Overall Agency of the Year, the Dragons of Asia’s Agency of the Year as well as Campaign Asia’s Malaysian Creative Agency of the Year – the […]
