Hugo Boss Rebrands With Two New, Distinct Hugo & Boss Identities
Hugo Boss now wears more than one hat. The luxury label has rolled out simultaneous global rebranding campaigns for Hugo and Boss, clearly segmenting them for two demographics. Previously, it was tricky differentiating them; this Boss-level overhaul sees a “true 360-degree rebrand across all consumer touchpoints,” says the company. Hugo is now for Gen Z consumers under […]
mudah.my is now the best place to buy used cars in Malaysia
mudah.my, Malaysia’s No.1 car marketplace, is continuing its push to increase the number of inspected used cars with warranty. This is in line with Mudah.my also setting a new record in the Malaysia Book of Records, for the above-mentioned category. The after sales warranty goes hand in hand with Mudah.my’s Mudah Vehicle Inspection & Protection […]
Getting “Fatt” with Alvin Teoh this Chinese New Year
An Exclusive Interview with Raihan Hadi It goes without saying that Naga DDB Tribal is one of the most consistently creative agencies in the region, a true exemplar for the industry. Creative work, especially on occasions like the Chinese New Year, requires a union between humour and common sense to cater to any audience. Speaking […]
New Year, New Pitch – AAMS unveils Pitch Best Practises Guide
The Association of Advertising and Marketing Singapore (AAMS) has unveiled a guide to Pitch Best Practices with the aim of improving industry pitching standards in Singapore and the region. With pitches happening more frequently, lower revenues and evolving partnership models are forcing marketers rethink the pitch process especially in this uncertain pandemic economy. Singapore continues […]
FCB Malaysia and Spritzer serve up auspicious dishes and wishes for Chinese New Year
Food, especially ones that have auspicious meanings behind them, has been a beloved mainstay on the dining table during the Chinese New Year celebrations for centuries. This year, Spritzer aims to infuse a little fun and a whole lot of natural goodness into popular CNY dishes with its latest spot titled ‘Auspicious Dishes, Spritzer Wishes’, […]
Reprise & MBSB Bank inspire Malaysians to keep roaring in the Year of the Tiger
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a bittersweet yet inspiring film for MBSB Bank to set the scene for Chinese New Year. Titled ‘Keep Roaring’, the film highlights a different perspective on adversity and hardship. Through a narrative that looks back in time, we see protagonist Lau […]
Ogilvy promotes Arvind Srivastava to Chief Strategy Officer for Asia
Ogilvy announced today that Arvind Srivastava has been promoted from Chief Strategy Officer, Ogilvy China, to Chief Strategy Officer for Ogilvy Asia, with immediate effect. Srivastava will take on the role previously held by Benoit Wiesser who will be relocating to Europe to be closer to family. Chris Reitermann, Co-Chief Executive Asia and Chief Executive […]
Carlsberg Malaysia thanks consumers for winning 3 Prestigious Awards at the Putra Brand Awards 2021
Carlsberg Malaysia has bagged three Putra Brand Awards’ accolades – Platinum Award for its flagship brand Carlsberg, while Somersby cider and Connor’s Stout Porter won Silver under the Beverage-Alcoholic category, a testament to the brewer’s commitment in offering quality brews and engaging brands to Malaysian beer, cider and stout consumers. Voted by over 11,000 Malaysian […]
FCB Malaysia and RHB Bank spark hope for a better world with their CNY 2022 spot
Titled ‘A Spark For Change’, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB, tells the true story of 10 children hailing from a small fishing village in Teluk Intan. When the fishing village faced a waste management crisis due to its inaccessibility and the irresponsibility of its residents in […]
Submitted your CNY TVCs yet? Voting starts in 5 days!!!
The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is accepting submissions and time’s running out! The window closes at 5 p.m. Monday, 31st January 2022, and until then MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to be voted […]
