Kenny wears three hats at Astro.
In a hattrick of sorts, Astro Radio CEO Kenny Ong has now taken on the interim role of Head of Astro Media Solutions (AMS). He is already CEO of Rocketfuel Entertainment, a media and entertainment, record label, and talent management company. Astro Radio celebrated its 25 years recently by revitalizing the SYOK app and powering ahead in its […]
The future of marketing? Perceptions of virtual influencers in Southeast Asia
While not quite as popular as human influencers yet, more companies are playing with the idea of marketing through virtual influencers. These computer-generated public figures almost have a life of their own – reflected on their social media accounts – and even work with brands to promote the latest products. Milieu Insight released the results […]
MARKETING Weekender – Issue 317
Read issue 317 now! WEB: http://hams.top/317 PDF: http://hams.top/317s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Nicholas Sagau takes up additional role at Media Prima Berhad
Nicholas Sagau Tony Ngimat, the Chief Operating Officer of Rev Media Group, the digital arm of Malaysia’s largest media conglomerates – Media Prima Berhad, has taken on the additional role of Operation and Technology Transformation Officer at the Group Managing Director’s office. “I will propel key transformation and modernisation projects in Media Prima together with […]
A Peranakan tradition becomes inspiration for Perodua and SPIN
Prosperity is a concept often explored in Chinese New Year films. This year, Perodua chose to highlight a unique Peranakan tradition – that of opening the main door first thing on Chinese New Year day to usher prosperity into the home. Interestingly, the Baba Nyonya community is so particular about this that once the main […]
Maxis rings in CNY with tradition and technology
With Chinese New Year around the corner, it is an opportune time for individuals and businesses to reset and look forward to a year with more prosperity and luck than ever before. Maxis is ringing in the festive season with the amalgamation of tradition and technology through its festive film ‘Make Our Luck’ and special […]
AirAsia rebrands as Capital A with a new core business strategy
Capital A, yes that’s the new name of AirAsia Group. The group has rebranded itself in order to reflect their new key business strategy as an investment holding company with the portfolio that already consists of travel and lifestyle businesses, which have rapidly transformed the AirAsia brand into much more than just an airline company. […]
Invictus Blue’s Abhishek Bhattacharjee joins Publicis Groupe Malaysia
Invictus Blue‘s chief digital officer, Abhishek Bhattacharjee, is joining Publicis Groupe Malaysia as managing partner, media. In his new role, he will report to Neil Hudspeth, CEO, Publicis Groupe Malaysia and global client lead, Asia Pacific. Bhattacharjee joined Invictus Blue in 2018 when it was still known as Zenith Media Malaysia. The agency rebranded later in 2018 […]
Astro shines a light on the plight of local performance artists
When businesses, artists and performers were hit by pandemic lockdown restrictions, most struggled to make ends meet with the limited support they received. As a company that cares about cultural issues, Astro is raising awareness on the challenges of local Chinese performing artists through its festive campaign. Astro kicked off 2022 with the UHuu Be […]
Carsome Group Appoints Ravi Shankar as Chief Marketing Officer
Southeast Asia’s largest car e-commerce platform Carsome has appointed Ravi Shankar Mallavarapu as its Chief Marketing Officer (CMO) to head multidisciplinary functions and continue driving Carsome’s leadership in all marketing-related aspects. In his new role, Mallavarapu will oversee brand, marketing, digital, social media, public relations, growth, market research and customer experience. He will also work […]
