MARKETING Weekender – Issue 314
Read issue 314 now! WEB: http://hams.top/314 PDF: http://hams.top/314s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
The Year of the Tiger – the year we ROAR Together with Tiger Beer
The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite […]
Pernod Ricard Asia urges Hong Kong’s young adults to ‘Make Memories, Not Hangovers’
Pernod Ricard, the world’s second largest wines and spirits company, is ramping-up its commitment towards sustainability and responsibility by today launching its first cross-market alcohol awareness social media campaign in Asia ‘Make Memories, Not Hangovers’, addressing the dangers of binge drinking and promoting responsible drinking. In Hong Kong, public health authorities had identified harmful drinking as a concern. Studies have […]
Son Heung-Min kicks off multi-market Tiger Beer campaign
Tiger Beer expects great things in 2022, so it’s starting the year by kicking off a year-long, multi-market campaign in which Korean-born football star Son Heung-Min advises people to make the Year of the Tiger into the ‘Year of Your Tiger’. The beer’s Global Brand Director, Sean O’Donnell, said during an exclusive interview with Campaign […]
TVBAnywhere+ App allies with FreakOut in Malaysia
FreakOut Malaysia has announced the partnership with TVBAnywhere+, a global over-the-top (OTT) platform to offer their advertising inventory programmatically. This partnership allows advertisers to reach the quality video viewers on their mobile application, TVBAnywhere+ with seamless experience via instream video and display ads inventory through FreakOut SSP. TVBAnywhere+ App, owned by Television Broadcasts Limited […]
Adwork partners with SPH Media Limited to launch first Cross-Border Media Marketplace
Small Medium Enterprises (SMEs) in Malaysia can now grow their business by investing in cross-border advertising, made possible through a first-of-its-kind partnership between homegrown Adwork and Singapore’s leading media organisation, SPH Media Limited. This unique collaboration has resulted in the birth of an unprecedented cross-border media advertising service, where Malaysian SMEs can advertise their business […]
Expo 2020 Dubai: The Malaysian companies ready to break into the global Islamic FinTech market
According to Dinar Standard’s Global Islamic FinTech Report 2021, the Islamic FinTech market is projected to grow to US$128 billion by 2025. In 2020, the Islamic FinTech transaction volume within OIC (Organisation of Islamic Cooperation) countries is estimated at US$49 billion. The halal economy is currently worth US$3.1 trillion and is projected to be worth […]
5 teen chefs emerge as champions in MAGGI’s nationwide cooking competition
The recently-concluded MAGGI Secondary School Cooking Competition 2021 (MSSCC 2021), organised in collaboration with the Ministry of Education Malaysia, returned this year with the theme “Anda & MAGGI, Sajikan Kelainan Untuk Inspirasi Harian” (You & MAGGI, Serving Different Dishes for Daily Inspiration), set to discover and nurture outstanding culinary talent amongst the youth in Malaysia. […]
