UEM Sunrise launches Chinese New Year campaign ‘Happy Duo Duo’
UEM Sunrise Berhad, one of Malaysia’s leading property developers, has launched its annual Chinese New Year Campaign themed ‘Happy Duo Duo’ this year to celebrate the spirit of togetherness and joyfulness in the Year of the Tiger. The Company’s ‘Happy Duo Duo’ Chinese New Year Campaign is inspired from the expression “Twice the Joy, Double […]
Julie’s Biscuits inspires hope, new possibilities in delightful CNY short film
New year, new beginnings. As the year of the Tiger draws near, Julie’s Biscuits sparks hope for the future with its Chinese New Year short film titled “The Worst Feng Shui Master” released on January 10, 2022. Inspired by trademark icon Julie who personifies the spirit of hope and confidence, the film encourages Malaysians to […]
Entropia and TNB unfold the Lunar New Year celebrations with a fresh perspective on fortune
Malaysia’s largest electricity utility, Tenaga Nasional Berhad (TNB) is renowned for its fun-filled, memorable festive advertisements, and this Chinese New Year is no different. In collaboration with Entropia, part of Accenture Interactive, TNB’s latest festive campaign titled ‘WonderFu Fortune’, brings to life the kind, but gullible Aunty Choi, in a humorous film filled with great […]
Tiger Beer and PMC roar into the Metaverse, supporting the creative industry through ‘The Tiger Archives’ NFT collection – SOLD OUT within 10 minutes of going LIVE
Dubbed ‘The Tiger Archives’, the collection of 6,688 NFTs features PMC’s take on Chinese archival tiger artwork.
Prepare for HUATEVER Chinese New Year with Grab
Chinese New Year celebrations in Malaysia for the past two years have definitely been unique and intimate, due to the circumstances. However, with borders reopening, many will be able to ring in The Year of The Tiger with their loved ones again – signifying a “comeback” for Chinese New Year with many planning to go […]
Coca-Cola welcomes Chinese New Year 2022 by bringing home the magic in latest campaign
Chinese New Year is a real moment for real magic. A time where families all over are reunited to share intricate moments toasting to the promise of good health and prosperity this new year. During this festive season, Coca-Cola Malaysia invites everyone to embrace and celebrate the real magic of togetherness and community— highlighting how […]
GO Communications Powers into 2022 with Solidified Clientele, Leadership Lineup
As with many Malaysian-based companies, the past two years have been exceptionally turbulent on communications agencies. However, one homegrown storytelling outfit has remained bullish during these trying times to emerge jubilant as it powers into 2022 with an expanded client portfolio while fortifying its staff count and leadership team to sustain its quantum growth. GO […]
The power of capitalism and wokeness are not mutually exclusive
“The Hellmann’s brand has existed since 1913 so we would guess that by now consumers have figured out its purpose (spoiler alert – salads and sandwiches.)” Thus spoke Terry Smith, a fund manager at one of Unilever’s top 10 shareholders, FundSmith, in his annual letter to shareholders. He suggested the consumer goods behemoth is “laboring under […]
LAST CALL!!! Submit your CNY TVCs NOW for the Experts’ Choice Awards
This is the LAST CALL for you to submit your CNY TVCs for the MARKETING Magazine Experts’ Choice Awards CNY TVC Edition 2022′ – it’s NOW OR NEVER!!! The window closes at 5 p.m. TODAY!!! MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand […]
Joy and prosperity bloom with S P Setia x Spin’s “The Fú Growers”
Flowers have long been a part of our celebrations, especially during Chinese New Year. More than gracing us with beauty, the flowers we often see brightening up homes each have their own symbolic and auspicious meaning. However, many do not realise that there is an art to ensuring the prompt arrival of prosperity – right […]
