Introducing a New Type of Consultancy for Progressive Marketers Modern Media Solutions
Former SVP of Media and Sponsorships at Mastercard, Ben Jankowski has launched a specialist consultancy to help navigate the ever-changing marketing environment. Modern Media Solutions is a consultancy that helps solve media problems in the most practical way. “Anyone who works in our industry knows the complexity we now face. Modern Media Solutions intends to […]
2021 adspend growth to hit four-decade high: Warc forecast
Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025. Advertising spending for 2021 is on track to hit $771 billion, according to Warc, which also reports that this is the largest increase (23.8%) it has recorded in four decades of monitoring. Spending is forecast […]
Reprise & ProDiet show the uprising of cats for 100% real seafood
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has launched a new campaign for pet food company ProDiet. The Kami Nak 100% Makanan Laut! (We Want Real Seafood) campaign launched with a teaser and film shot from the perspective of cats demanding real seafood from their pet owners. The playful take […]
Unruly launches Content-level Targeting to enhance the value of publishers’ CTV and Video inventory
Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, today announced the introduction of its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve […]
Decoding Creativity x Effectiveness – in conversation with Yi Liu
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative communications work that exemplifies both […]
DESIGN PLUS: HACKING SANTA
By Mark Tungate Legend has it that a Coca-Cola print ad gave Santa Claus his red suit. Here’s the real story. It’s a nice dinner party line, especially if the dinner takes place during the festive season. “Of course, Santa never dressed in red until a Coca-Cola ad changed the colour of his suit.” That […]
Digital advertising surges with 42% year-on-year growth as video advertising continues to shine
The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail remains the leading advertiser category and that video is continuing to be […]
#RASUAHBUSTERS enlists Ted Lim, Directors Think Tank and 2AM Global to fight corruption
When corruption wins, Malaysia loses. Malaysia lost a whopping RM1.8 trillion to corruption between 2005 and 2014 based on the Global Financial Integrity Report 2017 and is expected to lose between RM40 billion to RM60 billion every year, according to Dato Hussamuddin Yaacub of Malaysian anti-corruption NGO #RasuahBusters. In conjunction with International Anti-Corruption Day on […]
Rap duo Yung Parents release a new music video about the reopening of the Singapore-Johor land border
Asian rappers Yung Parents released a music video on 29th November 2021 inspired by the reopening of the Singapore-Johor Causeway and Second Link. The whimsical music video garnered more than 1,000 views over two days. “Not too shabby,” commented Andre, who is one half of the duo. “Considering we didn’t use beauty filters and didn’t […]
Ruder Finn Asia Group Appoints General Manager of Ruder Finn Malaysia
Integrated Communications Consultancy, Ruder Finn Asia, announced today the appointment of Adeline Phun to General Manager of Ruder Finn Malaysia. With over 19 years of strategic communications experience, Adeline will oversee Ruder Finn Malaysia’s operations and be responsible for expanding the firm’s integrated services and reinforcing reputation and crisis management capabilities within the market. Prior […]
