Olay celebrates the fearlessness shown by healthcare frontliners with a film showcasing their courage as part of a new campaign
Skincare brand, Olay, announced today the launch of a new appreciation campaign for healthcare workers in Malaysia as they continue in the battle against COVID-19. It launched a new film paying tribute to the fearlessness of those working on the healthcare frontlines amidst the pandemic. The campaign is a gesture of thanks and appreciation from […]
Twitter reveals the Winners for #BestofTweets 2021 Malaysia Awards
2021 brought with it new challenges, but also glimmers of hope as the world collectively looked forward to the future. As borders cautiously reopened and countries took encouraging steps towards recovery, we also saw some exceptional work from businesses this year. Whether it was impressing audiences with sincere campaigns that benefited society, or strengthening relationships […]
Global digital agency Dept launches in Asia Pacific
Global digital agency Dept, known for its award-winning work for Google, KFC, Twitch, Patagonia and Spotify, has officially launched its Asia Pacific operations, headed up by former Havas Group CEO Vishnu Mohan. Founded in Amsterdam in 2015, Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,000 people […]
Ad-Lib.io adds South East Asia to Google Marketing Platform (GMP) Certifications
While Ad-Lib.io continues to expand in the APAC region working with some of the largest global brands in the world, their presence has also grown into further markets. The GMP Creative Certification for South East Asia affirms that Ad-Lib.io has demonstrated the ability to work with Google Marketing Platform products, and to uphold high standards […]
Coach unveils the largest, fully immersive holiday installation in Pavilion KL
Following the launch of its “Give A Little Love” bespoke holiday installation in Pavilion Kuala Lumpur, Coach unveils a curated giant 3D animation at the Pavilion Elite’s largest LED screen. Bringing to life the largest, fully immersive holiday installation together with the launch of its interactive “Snow City” game to celebrate the magical mood of […]
Cryptocurrency Ads Are Unethical and Need to Stop — These Are the 4 Reasons Why
In the late summer of 2021, a new “meme coin” called Floki Inu began to “lockdown” the city of London. Its mission: to create brand awareness for the Floki Inu token. “The London Underground and 300 buses campaign is expected to have an impact of 93.7 MILLION during the campaign period, exposing the #FLOKI brand […]
Epica Awards 2021 results announced
In the 2021 Epica Awards there were Grand Prix winners from Turkey, Belgium, the UK, Colombia and Denmark. • Network of the Year: McCann Worldgroup • Agency of the Year: &Co./NoA, Denmark GRAND PRIX • RESPONSIBILITY: VMLY&R Istanbul – “The Rainbow Hack”, Change.org etc. • PR: BBDO Belgium – “The Breakaway”, Decathlon • ALTERNATIVE: Wunderman […]
ASTRO POSTS RM106MN PATAMI IN Q3FY22, +21% Q-O-Q
Result highlights for the third quarter of the financial year ending 31 January 2022 (Q3FY22). [ All comparisons refer to the second quarter of FY22 (Q2FY22): quarter-on-quarter (q-o-q) comparison, except as noted]: Revenue moderated to RM1.02bn PATAMI +21% q-o-q to RM106mn Adex moderated to RM94mn Third interim dividend of 1.5 sen per share Tun Zaki […]
The Epica Awards 2021 LIVE from Paris
This year’s show will go live from 19:00 CET on December 9. The Epica Awards have once again innovated this year with a live studio event including conversations and debates about the winning work. Viewers will get front row seats to an entertaining and inspiring selection of the year’s best work, as chosen by the […]
The magic of sharing a Guinness Christmas
Christmas celebrations for the past two years have been rather different for everyone. While the tradition of sharing gifts and love lived on despite being far away from one another, there is nothing quite like the spirit of celebrating the festive season and being merry in the presence of your loved ones. Guinness, Malaysia’s favourite […]
