MAGGI’s campaign wins 4 Global & National PR Awards
MAGGI Malaysia’s women empowerment and upskilling initiative called Program Mentor Wanita Cukup Berani MAGGI won a total of four PR awards at the recently-concluded global and national PR Award events. The PR agency for the campaign is Perspective Strategies Sdn Bhd, a local boutique public relations and communications firm, which has been supporting the campaign […]
Mobile apps vs banner ads – who won the battle? Call of Duty and ASKfm’s experience
Banner ads are on the Internet since 1994. The first banner looked minimalistic and even stylish in modern reality: Total digital ad spend will reach $455.3 billion by the end of 2021. 55.2% of this amount is spent on display advertising, to which the whole internet has developed blindness for over 27 years. How is […]
BBDO Guerrero launches new campaign for Bank of the Philippine Islands
Through creative agency BBDO Guerrero, BPI has released a new campaign that aims to inform new and existing customers of the promise of turning your dreams into reality with the most trusted bank in the country. BBDO Guerrero won this appointment following a competitive pitch. BPI has always been there for their customers, be they […]
Publicis Groupe Malaysia Bags 100PLUS Creative and Social
Publicis Groupe Malaysia emerge as winners of the 100PLUS creative and social agency pitch in Malaysia, following a four-way pitch. The Groupe has maintained its position as creative partners while extending support as the social agency of record. Neil Hudspeth, CEO – Publicis Groupe Malaysia, said, “Firstly, I’m delighted with the extension and expansion of […]
Atmalink CT Sdn Bhd makes it big with Silver CX Vendor Excellence Award
Atmalink CT Sdn Bhd, the leading customer experience (CX) consulting firm in South East Asia, announced that they have received the Silver CX Vendor Excellence at the CX Asia Excellence Awards 2021. The CX Asia Excellence Awards honours the highest level of achievement in customer experience across the Asian community. Returning for the 7th year, […]
MARKETING Weekender – Issue 313
Read issue 313 now! WEB: http://hams.top/313 PDF: http://hams.top/313s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Grab Malaysia Launches Inaugural ‘Grab Lejen’; Celebrating Partners Who are Transforming The Community
Grab Malaysia introduces its inaugural Grab Lejen initiative to celebrate partners who have been a force for good in the community. Throughout this challenging year, Grab’s community of partners have been nothing short of amazing in their perseverance and dedication to continue serving Malaysians as frontliners. Therefore, this initiative aims to recognise their stories of […]
Malaysians surprised by purple reminders to smile
The daily commute for motorists across the country just got interesting with the surprising appearance of purple billboards on highways and roads in major cities across Peninsular Malaysia. Bearing the single phrase of ‘#MySenyum Detik Keriangan Bersama’ and a website address, the bright purple billboards are part of a new marketing campaign by MCIS Life […]
Nando’s MY trendjacks former PM’s comments on FB with “Chopstick boleh”
Nando’s Malaysia has trendjacked former Prime Minister Mahathir Mohamad’s comments about Malaysian Chinese eating with chopsticks. According to multiple media reports including The Star, Mahathir said, “They have not adopted the Malaysian way of eating food. They retained the chopstick, which is an identity from China, not Malaysia, and many other things”, adding that some Malaysians […]
Top 20 articles for 2021
2021 has flown by faster than Mach Five, and it meant a lot for us to have an increased number of readers visiting our site every single day. We decided to publish the 20 most read articles to commemorate the year. Local online betting platform releases Raya ad and receives backlash Festive ads in Malaysia usually […]
