GfK secures another 3-year contract with Commercial Radio Malaysia
Commercial Radio Malaysia (CRM) has awarded GfK another three-year contract to provide radio audience measurement (RAM) in Malaysia from 2022 to 2024, following GfK’s successful pitch during an industry-wide tender in September 2021. This will be the 3rd time CRM and GfK work together for RAM, since their first collaboration back in 2016. GfK will […]
Digi inspires Malaysians to be selfless and spread kindness to all
This season of giving, Digi Telecommunications Sdn Bhd (Digi) encourages Malaysians to practice selflessness and spread kindness to the ones around them, in ways big or small. Digi’s film entitled Pemeri (meaning ‘The Gift’ in Iban), redefines the meaning of a gift this season. The film depicts a story of an East Malaysian boy, who […]
Tally – Colenso BBDO’s simple visual calculator
This year has indeed been a great one for Colenso BBDO. Followed by their multiple Gold and a Silver Effie for their superb campaign ‘Friendvertising‘, the New Zealand creative agency went on to win yet another Gold, Silver and Bronze Effie for their Campaign ‘Tally’. Colenso BBDO, together with media agency PHD Media Auckland, grabbed […]
Global and APAC advertising market exceeds pre-pandemic levels
According to the MAGNA Global Advertising Forecast of December 2021, the global advertising market is finally seeing happy days. The “media centric” research by MAGNA (the centralized Mediabrands resource that provides media marketplace intelligence and negotiation prowess for Mediabrands agency teams, affiliates and clients), monitors net media owners advertising revenues based on a bottom-up analysis […]
Transformative. Trailblazing. Tenacious. – A case study of awesomeness
“Transformative. Trailblazing. Tenacious. – A case study of awesomeness” is the Cover Story from MARKETING WEEKENDER Issue 313 By Raihan Hadi It is almost the end of the year and we are witnessing a sterling finish by IPG Mediabrands, as they hit the ball out of the park with multiple regional award wins. The industry […]
Prudential Thailand’s #RewriteHerLife musical campaign, created by VaynerMedia, empowers women to take control and rewrite their lives
Inspiring women are all around us – CEOs, homemakers, bankers, content creators, and more… Still, there are many challenges and glass ceilings that are faced by women around the world, including Thailand. Today, women play key roles in driving economic wealth and overall progress in Thailand, despite all the challenges faced. These issues are often […]
Why DSP usability is key to programmatic Digital Out of Home
Article by Remi Roques, GM Broadsign APAC. It’s no secret that the introduction of digital technology has transformed the outdoor media industry. For the last decade, Out-of-Home (OOH) media has been on a global growth streak, fast on track to becoming one of the strongest performing sectors within the advertising space. The speed of revolution […]
Taylor’s Christmas short film advocates the importance of supporting our children’s mental wellbeing
The prolonged disruptions caused by the pandemic has not only impacted the lives of the older and working generations but are also causing significant distress to our young ones. With schools and public spaces closed, children are urged to stay at home away from friends and loved ones limiting their social interactions that often help […]
Facebook voted the worst company in America
Facebook, now known as Meta, has been named the worst company of 2021, following a survey that has declared the controversial social network to be the most upsetting for a wide range of grievances. In the survey of 1,541 people carried out in early December named many companies as the worst of 2021, but Facebook […]
Omnicom Media Group MY fuels Performance Marketing capabilities with Google
Omnicom Media Group (OMG) Malaysia announced a partnership with Google to enhance the agency’s suite of performance marketing capabilities. Through the collaboration, Omnicom Malaysia will gain access to Google’s beta tools, elevate its Google Marketing Platform expertise and nurture employees’ skills through a series of curated training programs conducted by Google. This strategic move fosters […]
