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ARCHIVE

Live Life Unplugged – Leo Burnett Sydney’s GOLD winner at the Effies APAC 2021

bonds live life unplugged leo burnett marketing magazine asia

Live Life Unplugged was Leo Burnett Sydney’s Gold-winning campaign at the APAC Effies 2021 in the category of Branded Content. The marvellous campaign also won a Silver Effie in the Retail category. Campaign Summary For teenage aussie females, tampons are the go-to period product. The task was to get them switching to new bonds bloody […]

Visual Retale welcomes new faces into senior management

visual retale kavita saleem william

VISUAL EFX, under the brand name Visual Retale, today announced 3 key promotions within their organization to continue their mission to be the leading Marketing Solution Company in the industry.  “These 3 exciting promotions will be a milestone for our Company and we are thrilled to promote Kavita, Saleem and William for their continuous dedication […]

R3 Top 10 Creative and Media Agency wins in APAC – November 2021

r3 media creative

Take a look at the major account wins by creative and media agencies in the Asia Pacific from October 2021, courtesy of R3 Worldwide. Find out who, won what in the tables below: Creative Agency Month Account Area WPP Nov The Coca-Cola Company Global Apparent Nov Clear Dynamics Australia Apparent Nov 1KIND Australia Digitas Nov […]

Lion & Lion Taps Young Talent From Dentsu to Drive Business Development in Malaysia and Singapore

Lion & Lion has appointed Frederik Rasmussen as Client Director of Malaysia to lead the agency’s business development department, while also managing the agency’s top tier clients. Frederik reports directly to Lion & Lion Chief Executive Officer Fredrik Gumpel, but his role contains many touch points within the organisation both locally and regionally. Frederik’s background […]

APPIES Asia Pacific 2022 Deadline Extended 31 January 2022

APPIES Asia Pacific 2022 deadline now January 31st 2022. This is your chance to become the true champion of Asia by simply registering and entering your campaign for The APPIES Asia Pacific 2022, the most prestigious award ceremony in APAC that presents a rare opportunity for creative, media, digital and marketing agencies or brands to […]

Muslim Pro joins relief effort to aid flood-hit families

muslim pro flood malaysia 2021

The world’s most popular Muslim lifestyle app, Muslim Pro, has partnered with a local non-governmental organisation (NGO) Pertubuhan Kebajikan Sedulur (SEDULUR) to donate food and essential supplies to 410 affected homes in Klang, Shah Alam, Hulu Langat, and Banting in the state of Selangor.  As part of its support for flood relief efforts, Muslim Pro […]

Purple Makes You Smile

What does the colour purple remind you of (no, not the novel or the movie but the actual shade of purple)? Well, they say colours say a lot about a person and that is actually true even for businesses – corporate shades define what brands stand for and more importantly, how the public relates to […]

22 things for 2022

2022 22 things Sandeep Joseph

By Sandeep Joseph Blink and it’s December. Where did 2021 go? In keeping with year-end traditions, here are 22 things you should explore and think about, as a brand marketer or agency, for 2022. WORK-LIFE CHANGES Malaysian office workers want a hybrid workstyle, though more than 50% are now back to working from their offices […]

Maxis is assisting flood victims as part of initial relief efforts

maxis flood malaysia 2021

As thousands across several states throughout Peninsular Malaysia are displaced by the extraordinary rainfall and floods, Maxis has mobilised its teams to support flood victims with initial aid including food boxes and hygiene kits along with sim packs for those in relief centres. Maxis’ network teams have also been deployed to mitigate any network disruptions. […]

Sharp launches Flood Relief Programme nationwide

sharp flood relief malaysia 2021

Sharp has launched the Sharp Cares Flood Relief Programme to provide assistance to households that lost belongings following the devastating floods over the past week. The programme will be available until the end of January 2022. Through the programme, Sharp offers free inspections on any Sharp electrical equipment damaged in the floods, as well as […]