Decoding Creativity x Effectiveness – in conversation with Terence Ling, Head of Strategy at TBWA\HK
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative communications work that exemplifies both […]
Facebook Learns There’s Another Company Named Meta Already
Facebook rebranded as Meta last month, but a PC company already called Meta has something to say about that. According to TMZ, another company already filed to trademark the word “Meta” back in August. This company is Meta PC, and it sells computers, laptops, tablets, and software. Founders Joe Darger and Zack Shutt said that they’ve […]
AdForum and The Epica Awards unveil a new platform where journalism and creativity meet
AdForum and The Epica Awards have combined their resources to launch PRESS CLUB, a new platform for journalists who specialize in advertising, communications and creativity. The club will also allow AdForum members and creative professionals to interact with journalists, making it a unique platform where the press and the creative industries overlap. PRESS CLUB was […]
Kellogg’s signs regional social media retainer with Lion & Lion
Creatively-driven, digital-first agency Lion & Lion has partnered with multinational food company Kellogg’s to develop its social media channels as part of a retainer account. Lion & Lion will manage the company’s brands on social media across five markets, namely Indonesia, Malaysia, the Philippines, Singapore and Thailand. Under this partnership, Lion & Lion will help […]
Why Meta Matters: the impending Meta-Morphosis of Marketing
“Why Meta Matters: the impending Meta-Morphosis of Marketing” was previously published in MARKETING Weekender Issue 309 By Sandeep Joseph Some call it a diversionary tactic, when under heavy criticism from Congress and fire from whistleblowers. Others consider it a masterstroke. And many are, well, just plain confused. What should we make of Facebook’s announcement of […]
A case of reverse engineering
“A Case of Reverse Engineering” is the Editor’s Note from MARKETING Weekender Issue 309 by Raihan Hadi We’ve come a long way as a species living on this beautiful rock floating through space, yet somehow we can witness some of us actually walking backwards. I don’t mean literally of course, but would you say with […]
A New Journey Begins
“A New Journey Begins” was first published in MARKETING Weekender Issue 309 By Raihan Hadi Today we are here to introduce, or more like re-introduce one of the largest corporations of Malaysia who has championed the pandemic like champions should. It has been around for over 3 decades, incorporated in 1983 and has more than […]
9 MUST WATCH Deepavali 2021 ads
For a second consecutive year, we are celebrating Deepavali in the midst of the pandemic that overshadowed almost all the joy in our lives. Yet, our resilient nature and brave spirits have helped us through these tough times, and keep hoping for better days. Keeping with the spirit of Deepavali, we have compiled a list […]
Astro Deepavali ad encourages Malaysians to be the light
Among the values that represent the light of Deepavali are kindness, sincerity, helping the needy, and pursuing knowledge over ignorance. Deepavali 2021 is the second year Malaysians are celebrating the festival of light in the middle of a pandemic. We might see the light at the end of the tunnel, yet we are still in […]
Digi inspires Malaysians to find their inner light to motivate others this Deepavali
This Festival of Lights, Digi Telecommunications Sdn Bhd (Digi) hopes to encourage Malaysians to take the time to find the spark or inspiration from within themselves. It is never too late to learn something new, improving oneself into the best version of what one could be and to share that light with others. Inspired by […]
