Decoding Creativity x Effectiveness – In conversation with Rahul Mathew, CCO at DDB Mudra Group
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative communications work that exemplifies both […]
Hooli joins Heckler Singapore roster for exclusive representation in Asia
Award winning offline editor Michael ‘Hooli’ Houlahan has joined the Heckler Singapore roster. Hooli has over 25 years experience working with notable brands such as Heineken, McDonalds, Grab, Olay, KFC, Doordash, 711, Latitude, Mazda, Jaguar, Chrysler & Renault. Hooli has worked with global agencies and production companies including Publicis Singapore, Prodigious Singapore, The Secret little […]
VMLY&R Commerce Curates a Day of Online Learnings around Double 11 – The World’s Largest Shopping Event
The Alibaba 11:11 Global Shopping Festival is by far the world’s biggest retail event, dwarfing Black Friday, and now spreading out globally. In the lead-up to the big day on November 11, VMLY&R Commerce has partnered with WPP BAV and Alibaba Group to curate a day of learnings centred around Double 11 and what it all […]
Industry pays tribute to Jimmy Lam
Advertising figures across the region and world are expressing their respects to Jimmy Lam, a legendary figure in Hong Kong’s advertising scene, who passed away October 30. Lam was a central figure in the heyday of Hong Kong as an advertising hub, the first Hong Kong creative director to be invited to judge at Cannes […]
Netflix is now on Astro
Astro today unveiled its all-new Astro experience, enabling customers to stream Netflix on Astro TV and enjoy better value and savings with new subscription packs. The all-new Astro packs are designed for customers who love the streaming and connected world, enabling them to stream all the shows they love on Ultra Box and soon, Ulti […]
FCB Malaysia premieres Golden Wisdom for RHB
FCB Malaysia and RHB Premier recently introduced Golden Wisdom, an integrated campaign that aims to convey RHB Premier’s belief in applying the century-old bank’s tried and tested financial wisdom of the past to the wealth and investment landscapes of today and tomorrow. Aside from being RHB Premier’s first brand campaign, Golden Wisdom also marks the […]
Unruly names Grant Bingham as VP of International Media Business Development
Unruly, a leading global video and CTV programmatic advertising platform, has announced the appointment of Grant Bingham as Vice President of International Media Business Development. The ad tech veteran and former head of publisher services at AOL will now lead all media partnerships in Unruly’s international markets across the APAC and EMEA regions. To deliver […]
APPIES Asia Pacific 2022 – Contenders
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Where are we at with programmatic DOOH?
By Remi Roques, GM, Broadsign APAC Last month, I was invited to speak at a panel discussion about programmatic digital out-of-home (DOOH) advertising at the Woo Asia Forum 2021. Here is a wrap-up of what we discussed and my perspective on what the market needs to know. What is programmatic DOOH anyway? At Broadsign, we […]
Ensemble & PETRONAS show light triumphing over darkness in a Deepavali fantasy quest
Ensemble Worldwide, and PETRONAS have released the final festive film installation for the year in line with the PETRONAS festive films’ theme of 2020-2021, ‘Our Unique Family’. Titled ‘Akka’ (meaning older sister), the animated film shows themes of embracing love and celebrating victory over the pandemic, with a message for Malaysians to light up their […]
