“Did you bleed on your first time?”
The statistics of women who were abused during COVID-19 in a case study of 1,692 people aged 20 and over in Bangkok and surrounding provinces, collected from October 17-23, 2021, revealed that 53.1% of women experienced verbal violence (ridiculing, insulting, cursing), followed by family neglect (35.0%), humiliating and exposing each other through social media (22.6%), […]
How Nuffnang continues hitting marketing sweet spots
Malaysia’s leading social influencer and content marketing platform Nuffnang, which is owned by ASX-listed Netccentric Limited, continues to grow from strength to strength with each passing year. The company is renowned for providing engagement and ambassadorship opportunities to global brands through its large pool of influencers, key opinion leaders, celebrities and content creators. Its Country […]
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia
Global marketing consultancy, R3, has been ranked the #1 marketing consultancy in China and Southeast Asia in an independent report released by the investment intelligence company China Insights Consultancy (CIC). The report covering independent marketing consulting across Southeast Asia, China and the United States found that R3 leads in share of marketing consulting services with […]
Fishermen Integrated and TIME dotCom pulls “Kabel Besar” to get you better connections
In their continuous efforts to offer Malaysians better, stronger and faster connections, internet service provider TIME dotCom together with their digital agency Fishermen Integrated, deployed their “Kabel Besar” to solve all your internet woes. “Kabel Besar” is a double entendre that promotes TIME’s 100% Fibre Cables, as well as Malaysia’s very familiar culture of having […]
Honouring Remarkable Innovations
The word “innovation” is derived from the Latin verb innovare, which means to renew, to improve or to replace something. Innovation has become a lifeline for many of us. We are witnessing how technology acceleration, especially through digital adoption, coupled with innovation has been a powerful mechanism in paving the way to uplift the economy […]
Fashion Week Asia added to the Agency Asia Media liquidation
In a fresh development, publishing group Agency Asia Media has added the Fashion Week Asia domain to their liquidation of media assets auction beginning Monday. In an exclusive with Marketing Magazine’s Harmandar “Ham” Singh, the publisher of Agency Asia Magazine, Richard Henderson, announced that in a last-minute decision, he had rolled the valuable www.fashionweek.asia domain into the auction […]
Nestlé appoints OpenMind and Thrive after media pitch
Following a media pitch, Nestlé has appointed GroupM Malaysia’s OpenMind and IPG Mediabrands Singapore’s Thrive to manage media strategy, planning and buying duties. Called in July this year, the media review involved a re-examination of ways to manage media strategy, planning and buying in line with the aggressive growth of digital platforms and evolving media […]
35 teams gear up for Young Spikes Malaysia 2021
Young Spikes Malaysia 2021 is all systems go this week where those 31 years or younger from creatives, marketers, digital, PR and media race against time to answer a customised brief. This is a unique chance for the young ones in our business to gain recognition and make their mark on the industry. 35 teams of two […]
Decoding Creativity x Effectiveness – in conversation with Brandie Tan and Sam Zetha of Wunderman Thompson Philippines
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative communications work that exemplifies both […]
HSBC launches immersive 3D innovation campaign that Takes You Further Every Day
There are no limits to where HSBC is willing to go with their EveryMile campaign to help their customers get closer to their next trip abroad. With the ability to earn extra RewardCash every time they use it locally and overseas, HSBC’s EveryMile Credit Card “Takes You Further Every Day”. Together with Wunderman Thompson Hong […]
