Taylor’sphere, and the future of learning – Raihan Hadi in conversation with Ben Foo
The commercialisation of education has, in the past decade or two, created a translucent wall between learning and actual practice that we have probably forgotten how to relate the two. Don’t get me wrong, the goodwill and wisdom of teachers is at the apex of my list of things to respect, but how many of […]
SEEK Asia wins Dragons of Asia Awards for effective ‘Brand Evolution’ in midst of pandemic
SEEK Asia, the holding company for multinational career platforms JobStreet and JobsDB, was recently recognised at the Dragons of Asia Awards Programme for its effective marketing campaigns held throughout the region. The Dragons of Asia is a prestigious international marketing awards programme based in Sydney, Australia and sees contestants from across the Asia-Pacific region. This […]
Epica Awards announces 2021 Preselection
The Epica Awards have just announced the preselected entries for the 2021 competition. Over the past few days, the unique jury of editors and senior reporters has watched and analysed over 3000 pieces of work. The Epica Awards thank all the agencies, production companies and clients who took part. Every entry has been carefully appraised […]
Astro Wins Overall CSR Excellence Awards for Media
Astro was awarded the Overall Excellence in CSR by a Media Company at the Sustainability and CSR Malaysia Awards 2021 on the 29th of November. Astro is deeply honoured that CSR Malaysia has recognised their commitment to their community by championing education and being a voice for good. Astro marked their 25th anniversary this year […]
When Corruption Wins, The Country Loses
National anti-corruption movement #RasuahBusters revs up drive against corruption with International Anti-Corruption Day in December. #RasuahBusters continues its campaign to champion public outrage with its latest war cry, When corruption wins, the country loses, and has planned a series of activities in conjunction with International Anti-Corruption Day on December 9. Echoing a global call to […]
Audience Measurement for OOH with Media On The Go
Central Force International Sdn Bhd – an established Malaysian research firm, since 1996 – has been collaborating with Media On The Go from Singapore, to deliver audience impressions data for out of home (OOH) media in Malaysia. The absence of reliable audience data is driving OOH media owners to seek solutions. Currently, the Outdoor Advertising […]
Media Prima turns in profit in nine months of FY21
Media Prima Bhd has posted a net profit of RM23.4 million for the nine months ended September 30, 2021 (9MFY21), reversing a net loss of RM36.2 million in the comparative period. Group revenue increased eight per cent to RM804.3 million in 9MFY21 against RM743.5 million in 9MFY20, backed by stronger advertising revenue, supported by its […]
Spritzer signs on with FCB Malaysia
FCB Malaysia has chalked up another win as Malaysia’s leading mineral water brand passes over its creative duties to the agency. The appointment came as a result of a credentials presentation and subsequent follow-up discussions between both client and agency on the ambitions for the brand. On why FCB was chosen, Shiao Chan, Group Marketing […]
Decoding Creativity x Effectiveness – in conversation with Ian Mackenzie
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative communications work that exemplifies both […]
DOOH and Online Advertising to benefit most from the decline of Third-Party Cookies
In response to protecting users’ privacy and personalising a connection with the modern consumer, the majority of the global browser market has now phased out third-party cookies. With Google Chrome, which controls the majority of the global browser market, following suit next year, 65.15% of the browser market will be open to new ad channels and […]
