Heartfelt Merdeka ballad by Ensemble & PETRONAS
Ensemble Worldwide, and PETRONAS have released another animated film, to commemorate the Merdeka and Malaysia Day celebrations. Titled ‘Demi Cinta’ meaning ‘in the name of love’, the film is a meaningful reminder for Malaysians to face the challenges ahead with resilience and love. Ahmad Nazril Ibrahim, Creative Director of Ensemble Worldwide said, “Demi Cinta is […]
82.5 Communications releases a new campaign for Hero Lectro
Hero Lectro, India’s leading brand of e-cycles has launched a TVC to showcase their latest proposition ‘Want it. Flaunt it.’ The fast-paced film flaunts the electric capabilities of the e-cycle with a quirky storyline. It depicts the flirty banter between a girl and a boy and uses vivid colours and dynamic camera shots to portray […]
The oldest pre-existing condition
By Raihan Hadi This piece was first published in Marketing Weekender Issue 303 Are you from the pre Wite Out era? You know, the times when making mistakes while writing with a pen wasn’t an option, and the biggest lie sold to us back then (after democracy of course) was the eraser which had a […]
Nando’s and Fishermen create buzz online over leaked email
Nando’s Malaysia together with their digital agency Fishermen Integrated cleverly responds to consumers’ demand for chicken thighs by releasing seemingly confidential information for their upcoming launch of the all new PERi-PERi Chicken Chop, featuring the juicy chicken thigh. The publicity stunt, which saw the PERi-PERi experts “accidentally” leaking an email thread on Friday, quickly caught […]
Ad industry seems to be the only one judging itself for awards!
Cloudfactory focuses on the unique Epica Awards jury in its call for entries campaign for the competition. With the tagline “No Bias. No Excuses”, the campaign points out that agencies can’t blame biased jurors or network politics if they fail to win at Epica. As the Epica Awards are judged by journalists, not creatives, entering […]
Mudah.my emerges as the go-to platform for car sellers and buyers
‘Now You Know, Thanks to Data’ is a 4-part content series exploring different themes of e-commerce, consumer behavior, buying and selling trends. This third part explores the consumer behavior of car sellers and buyers who use online platforms for all car related activities. E-commerce has become the norm for all kinds of goods and services […]
Rachel adds beauty to L’Oréal Malaysia
Rachel Tan joins L’Oréal Luxe as Head of Digital & E-Commerce. A season marketer with award-winning credentials, Rachel is a natural when it comes to e-commerce. She was Marketing Lead at Shopee for over 4 years, where she was responsible for all marketing implementations, business strategies and workflow. Shopee has since grown from its infancy years […]
m/SIX wins 10 new clients along with Tune Talk and Astro
Astro Radio Malaysia has appointed m/SIX GroupM as their Agency for its media strategy, planning and buying duties for the upcoming Astro Radio Survey campaign while Tune Talk has appointed m/SIX as its AOR, both clients returning to the agency having been with m/SIX in the past. “m/SIX’s demonstration of our consumer insights and behavior; […]
What culture type is your business? – Karthik Siva
Michigan Business School created an interesting model to determine and diagnose the culture type of an institution or business after extensively researching various attributes that drive organization effectiveness. This Culture archetype model ultimately managed to distil all attributes to just four significant drivers. This model referred to as – Competing Values Framework is attributed to […]
Merdeka Expert’s Choice Awards – Voting begins!
Despite the challenging times that have reshaped the way we work, the amount of inspiring TVC’s submitted for this year’s MARKETING MAGAZINE Expert’s Choice Awards – Merdeka TVC edition is exemplary. We would like to thank all the participants who have submitted their entries for this festive awards ceremony. It is now up to the […]
