Libresse and Muma Malaysia reimagine the Nyonya Kebaya
Libresse, known for its bold, award-winning efforts in V-Zone education and women empowerment, unveils the brand-new Libresse V-Kebaya Limited Edition range which brings to life V-Zone confidence and femininity through a modern interpretation of the Nyonya Kebaya floral designs. In collaboration with creative agency Muma Malaysia, Libresse reimagined the Nyonya Kebaya Chrysanthemum and Peony designs […]
Who is a successful leader? – Karthik Siva
Let’s suppose you have 10 million followers – does that make you a successful leader? Well, not exactly. By that definition, Stalin or Pol Pot will qualify as a leader. There are many definitions of who and what constitutes a leader. This subject has become a massive cottage industry churning out thousands of articles, books, […]
Wordlabs Global expands into public relations
While companies across the board have had to downsize operations due to the Covid-19 pandemic in the country and abroad, Wordlabs Global Sdn Bhd has done just the opposite and grown its business to public relations (PR) as well. The company has set up Wordlabs PR and hired veteran journalist and PR professional Joshua Purushotman […]
10 hard truths about media today
(for marketers and their agencies) By Sandeep Joseph This piece was first published in Marketing Weekender Issue 304 REACH IS LESS IMPORTANT THAN IT USED TO BE, THANKS TO GOOGLE AND FB. Maximizing reach is an objective that made more sense in the days of traditional media. Google and Facebook have destroyed the importance of […]
The Future of Digital Marketing is Human
By Ted Lim This piece was first published in Marketing Weekender Issue 304 What would we do if we found an uninvited guest in our house? Just because marketing now has the technology to reach someone even in the privacy of his or her home doesn’t mean he or she will want to start a […]
Highlights from the MDA School Content Marketing Series
What 30,000 Malaysians told us about their content habits The MDA School of the Malaysia Digital Association hosted a virtual series on Content Marketing on July 8,2021, and August 12, 2021, in collaboration with Rev Media Group. The virtual series, titled “What 30,000 Malaysians told us about their content habits”, was based on an audience […]
Design Plus: How Work & Co created the world’s coolest subway map – For Free
Looking back at a digital design challenge. Urban transport systems of all kinds play an oversized role in my life. That’s because my ten-year-old son is a transport geek, so his room is plastered with posters of subway maps and bus routes. Whenever we visit a new city, the first thing he wants to do […]
Exabytes and EasyWork Launched AdaKerja.My, A Free Job Portal To Support Job Seekers And Employers
AdaKerja.My is a continued effort from the previous initiative where Exabytes, through a collaboration with its sister companies Easyparcel, Pgeon Delivery, EasyStore and EasyWork has launched a digital foodbank called FoodBank.Digital in July 2021 Exabytes, Southeast Asia’s leading All-in-one Business Cloud, Digital and eCommerce solution provider, in partnership with Easywork, has launched AdaKerja.My, a free […]
Dutch Mill Documents the Struggles of a Product Launch with a 5-member Crew in Lockdown via Wunderman Thompson Thailand
While the COVID-19 situation is improving in many countries where people can now take off their masks, go to a concert or watch football in a stadium, Thailand remains in heavy lockdown. Under the governmental policy, commercial shoots are restricted to no more than five people on set, which poses a huge challenge to all […]
How iQiyi is helping advertisers reach audiences that have cut the cord
Over the last 18 months, as people’s sphere of entertainment is still largely constrained to the perimeters of their home, recent surveys show that consumers have been spending more than ever on in-place or home entertainment such as streaming services. In Southeast Asia alone, it is reported that 180 million consumers stream eight billion hours […]
