Brands that personalize at scale are not just winning online, they are educating people to expect nothing less
Ogilvy Report, “Driving Value at Scale With Human Centered Personalization”, in collaboration with Adobe and Verticurl, highlights the need for brands to embrace authenticity at scale. Ogilvy continues to double down on their creative technology and data offering as the region sees a huge acceleration in digital transformation. In the second of a series of […]
Underwear to remain underneath – LPF slams censorship notice to local broadcasters
The Film Censorship Board (LPF) has recently instructed two local broadcasters to stop displaying underwear, regardless of gender, in their home live home shopping segments. According to LPF, displaying undergarments even without the involvement of models, is indecent and unpleasant, and goes against their guidelines and code of conduct. LPF, which is under the authority […]
Innity Adds Shoppable QuickBuy Feature to Its Shoppable Ads, Enabling Consumers To Add Products to Cart Directly from Ads
Innity Shoppable Quickbuy allows users to browse and add products to retailer’s cart directly from within the ad. Innity, a leader in high impact digital advertising solutions, today launched Shoppable QuickBuy – a new innovative technology to further enhance the Innity Shoppable Ads solution that was launched last year. The first of its kind in […]
What’s next for Adland’s major holding companies?
Holding companies have issued a sigh of relief as results for the first half of 2021 enabled them to raise their forecasts for full-year performance. With marketers focused on capturing growth — even as we continue to be confronted with challenges offered by the pandemic — holding companies are eager to capitalize on the changing needs of marketers and an overall […]
Zalora expands its influencer marketing approach with new Community Influencer Program powered by Impact
Influencers earn while they endorse, with an attractive commission on sales ZALORA, Asia’s online fashion and lifestyle destination has partnered with Impact, the leading partnership management platform, to optimize its influencer marketing approach and adopt a commission-based model that invites more crowd participation. The ZALORA Community Influencer Program encourages influencers and ZALORA customers to endorse […]
BBDO and electriclimefilms collaborate with Audi to launch the new e-tron GT in Singapore
The Audi e-tron GT is the talk of the town, not only because it is Audi’s first fully electric sports car but also because it is the representation of Audi’s future vision for premium electric mobility. The launch premiere is the biggest production for Audi Singapore in 2021. The presentation comes as Singapore is making big commitments towards sustainability as detailed in its Green Plan […]
Malaysia appointed to host APPIES APAC 2022!
Yes you read it right – Malaysia will be hosting the long awaited and highly acclaimed APPIES Asia Pacific 2022, making it the first Regional Marketing Awards show to be hosted by Malaysia to showcase the best across the Asia Pacific! Recognizing and celebrating the most brilliant and inspirational ideas in marketing communications – APPIES […]
Taylor’s captures the essence of what it means to be Malaysian during a time of crisis with Malaysia Day film
The COVID-19 pandemic has created unprecedented health and economic challenges, especially for the most vulnerable. As cases continue to escalate and are currently hovering at 18,000 cases per day with little reprieve in sight, Malaysians are feeling frustrated and helpless. Despite the anguish and hardship, the COVID-19 pandemic also witnessed the average Malaysians bringing together […]
July 2021: New TV channels help maintain total Media Ad Spend at June levels
As a result of more movement restrictions, ad spend in July was lower than in June across all media except for FTA Television. With ad spend for two new FTA TV channels, TVS (TVS DTT) and TV6 (TV6 DTT) initially reported at RM 28.7mil in July, total media spend was maintained at RM 420.3 million, […]
Vote for your favorite Merdeka TVC’s today!
The overwhelming number of people coming in to vote for their favorite Merdeka TVC’s this year is very encouraging for the creative professionals behind these TVC’s, and we would like to thank all of our voters for that. It has been extremely challenging to create such amazing TVC’s due to the limitations brought forth by […]
