MARKETING Weekender – Issue 305
Read issue 305 now! WEB: http://hams.top/305 PDF: http://hams.top/305s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Three steps to becoming a leader – Karthik Siva
It is a myth to believe that you can fix the external world, when your inner world is in turmoil. The first thing to remember if you want to be an effective leader is this – if you cannot lead yourself, you simply cannot lead other people. So how does one become a leader? There […]
Cybersecurity in DOOH advertising software and how to safeguard your business
By Remi Roques, GM Broadsign APAC In February of 2021, a DOOH-network in Zurich was hacked, with the hijackers putting pornographic content up on the screens. And just recently, an Outdoor billboard in North Carolina was hacked, this time made to display Joe Biden memes. These incidents are representative of an unexpected trend of the […]
Ismael & Teddy direct daring G-Star Raw commercial with Snoop Dogg And it’s ‘bootiful’
Dutch top director Ismael and American director Teddy Cherim, both from production company Pink Rabbit, collaborated on jeans brand G-Star’s latest film – starring Snoop Dogg and featuring the hip hop legend’s new song Say it Witcha Booty. Ismael talks about what went on behind the scenes. On previous occasions G-Star worked with Pharrell Williams, […]
Halt the digital divide, says Wordlabs Global
Despite the easing of Covid-19 lockdowns, senior citizens still need to be included in digital Malaysia. Failing this, the divide between the young and senior citizens unfamiliar with the multiple uses of internet technology will grow higher, said Wordlabs Global Sdn Bhd founder and CEO Sritharan Vellasamy. He was commenting on the increasing trend of […]
Global campaign for Lalamove by BBDO & Heckler Singapore
BBDO Singapore and Heckler Singapore together with The On-Demand Delivery App and Asia-based technology company, Lalamove, have brought their newest campaign to life in SEA and LATAM. As one of the biggest players within the on-demand delivery service providers, Lalamove aims to stand out and tell their target audience in South East Asia and Latin […]
Why choose affiliates and influencers over traditional methods of advertising and selling?
Everyone is selling something nowadays. It would be an oversimplification to say after 18 months of this ginormous pandemic that almost every small and medium business has been affected in some way or another. Scaling your business as a small or medium enterprise with traditional advertising methods such as having ads published on the telly, […]
Astro Media Solutions offers special Astro 25 promotion
As Astro celebrates 25 years of serving Malaysians, the content and entertainment company continues to revitalise its brand, as it powers ahead in its transformation journey to be Malaysia’s #1 Entertainment Destination and #1 aggregator of the best streaming services. This sparks exciting opportunities for its brand partners to ride on Astro’s growing reach to […]
Astro scores hattrick with 3 new sports channels!
This October, Astro will be introducing 3 new sports channels and fans of various world sports will be able to enjoy these channels at no extra cost. They are Astro SuperSport 5, Astro Arena 2 and the brand-new SPOTV. Subscribers of Astro Sports Pack will continue to enjoy top global sporting events such as UFC, […]
Suit Up!
This piece was first published in MARKETING WEEKENDER Issue 304 Because WFH might be over… By Raihan Hadi “Just when I thought I was out, they pull me back in!” Perhaps the only line from ‘Godfather III’ that made the flick memorable, and very fitting for us at present because we’re about to face that […]
