Uncage your inner fire with Tiger Crystal
Tiger Crystal – crystal cold refreshment, brewed for your fire, is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors, surfskate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from […]
Network or SaaS: How to choose the best affiliate program management solution for your brand?
Last week we had a look at how affiliate programs, influencers and B2B partnerships can help scale your brand by reaching out to a wider audience resulting in better conversion rates. We also gave you a sneak peek at those services being provided by one of the biggest players in the market – impact.com You […]
Why do leaders make bad decisions? – Karthik Siva
Leaders often make bad decisions. You may wonder – why is that? To address this question, it is important to understand what it really takes to make a good decision. The answer is surprisingly simple – it is clarity. The ancestor of all good decisions is almost always mental clarity. When the mind is not […]
SmartOSC teams up with Antsomi to accelerate ASUS Singapore’s omnichannel retail
SmartOSC and Antsomi are announcing the start of a new strategic partnership designed to benefit both companies and bolster the level of service they provide to their clients. As such, SmartOSC will become Antsomi’s global reseller as of 2021, mainly focusing on the growing APAC market. The two companies will work together to help their […]
Back with a bang!
By Raihan Hadi This piece was the Cover Story for MARKETING Weekender Issue 305 Is this really happening? I blinked a few times and read the message a few times before it could sink in through my skin. Pinched myself even. Nope…not dreaming. “APPIES Asia-Pacific 2022 to be hosted by Malaysia.” The long awaited, highly […]
Voting ends in 9 days for Merdeka Expert’s Choice Awards 2021!
The voting period for MARKETING Magazine Expert’s Choice Awards 2021 – Merdeka TVC Edition is almost coming to an end. The overwhelming number of people coming in to vote for their favorite Merdeka TVC’s this year is very encouraging for the creative professionals behind these TVC’s, and we would like to thank all of our […]
Buyer Psychology – A quick guide to understanding your customers
Successful sales representatives know that to persuade customers to purchase, you must first truly understand how they think. The core of purchasing is invoking a certain emotion within your potential customer that will push them to make a purchase. All businesses want to understand what motivates their customers as well as how they make their […]
Live streaming: A modern e-commerce
By Lai Siow Teng and Associate Professor Dr Goh See Kwong COVID-19 has accelerated the digitalisation process for many firms, making the e-commerce industry even more competitive in the last year and a half. In turn, brands and businesses need to be innovative in the e-commerce platforms for them to gain a competitive position. Many […]
The HAMMER’s first book is coming out soon!
P R E F A C E is the Editor’s Note by The HAMMER from the latest MARKETING Weekender Issue 305 This is a book of random thoughts from my writings over the years. Advertising has been very much my raison d’être, hence the stories in my new book reflect my journey in an industry […]
4As expands online training portfolio with Paul Burns
The Association of Accredited Advertising Agents Malaysia (4As) will offer an online training course “Life’s A Pitch” to its members in a two-part course on October 14 and 21, 2021. This is the latest addition to the 4As online training portfolio, made possible by leveraging upon the 4As’ six-year alliance with the Chartered Institute of […]
