Nestlé and Wunderman Thompson launch KITKAT ‘Have a Bite’ campaign
Nestlé is finally acknowledging the passionate debate swirling online about the correct way to eat a KITKAT. The ‘have a bite’ social campaign sees KITKAT jump in to respond to the many people proudly flaunting their innovative and somewhat intriguing approach to the correct KITKAT consumption method. Tear the pack, break off a finger, snap […]
Voting ends in 3 days for Merdeka Expert’s Choice Awards 2021!
The voting period for MARKETING Magazine Expert’s Choice Awards 2021 – Merdeka TVC Edition is almost coming to an end in 3 days. The overwhelming number of people coming in to vote for their favorite Merdeka TVC’s this year is very encouraging for the creative professionals behind these TVC’s, and we would like to thank […]
Ogilvy takes home both Network and Agency of the Year at the 2021 APAC Effie awards
Ogilvy emerged victorious for the third year running at the 2021 APAC Effie Awards, held virtually via livestream last Friday evening. 3 Golds, 6 Silvers, and 8 Bronze Effies saw Ogilvy take home Network of the Year, in addition to Ogilvy Sydney being crowned Agency of the Year. “It’s been a difficult year for most, […]
#WELCOMEBACK MAGGI – APPIES Asia Pacific 2016 Gold Winner
#WELCOMEBACK MAGGI was another Gold winner created by McCann Worldgroup India at the APPIES Asia Pacific 2016. In May 2015, Nestle India was hit by its worst crisis ever. Food Safety & Standards Authority of India labeled Maggi as unsafe & hazardous for consumption, resulting in a ban on selling. With the product off shelves […]
Dentsu Malaysia seals partnership with Nuffnang Live
dentsu Malaysia, and Netccentric Ltd’s subsidiary on enabling live commerce, Nuffnang Live Commerce, have announced an exclusively designed partnership of an integration between their marketing solutions to drive Live Commerce on social spaces for ecommerce growth. As part of dentsu’s Total Commerce solutions for brands, this partnership will bring Live Video Commerce service integration which […]
500 copies taken up – place your orders now!
The new book by MARKETING magazine publisher Harmandar Singh is a limited edition print. Pre-orders have been encouraging and readers are advised to book their copy of probably the only paperback “book” on the Malaysian advertising industry. Prices @RM37.50, there are no SST charges. Proceeds to MERCY Malaysia and towards a forthcoming BM edition. Price […]
How does environment drive performance? – Karthik Siva
When you take an outstanding talent and put her in a mediocre environment, this talent slowly ends up becoming a mediocre performer. The converse is true as well – when you take a mediocre talent, and put him in an enriching environment, this talent becomes an outstanding performer. A great metaphor to consider is this […]
#JustAChild – an ad that wants you to report child marriages
Child marriages are a long-standing problem in India. The COVID-19 pandemic has only worsened it. Long stretches of school closure, isolation from friends and support networks, and rising poverty, have added fuel to a fire India was already struggling to put out. To prompt immediate action from a vigilant society, Akshara Centre, one of India’s […]
Light Up A Village – APPIES Asia Pacific 2016 Gold Winner
Light Up A Village was one of the Gold Winners of APPIES Asia Pacific 2016. McCann World Group India, the agency behind the “Light Up A Village” campaign, was the most awarded agency at the 2016 APPIES Asia Pacific awards held at Singapore. The agency picked up three Golds and three silvers from a shortlisted […]
Cat Street View – APPIES Asia Pacific 2016 Gold Winner
Cat Street View was one of the Gold Winner campaigns of APPIES Asia Pacific 2016. Presented by Susumu Yamamoto, Communication Planner at I&S BBDO, Cat Street View was a campaign created for Hiroshima Prefecture to boost the tourist traffic at Onomichi. Onomichi is a small city that is located in Japan’s western Hiroshima prefecture. They […]
