dentsu unveils dentsu gaming: A new solution for brands to better engage with 3 BN gamers worldwide
Today, dentsu group announces the launch of dentsu gaming – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within dentsu international. The dentsu gaming solution will be accessible in Malaysia through dentsu production, creative, CXM and media agencies, as well […]
Why meaningful customer engagement should be the primary focus of brands
Customers have changed and there has been a pivotal shift to wanting a brand relationship before they want a brand product By Ambika Sharma Covid-19 has had a devastating impact on most businesses. Marketing plans that were well mapped and business growth trajectories have been disrupted. Marketing budgets continue to fall sharply in 2021. Marketers […]
Acquire new customers and accelerate revenue growth with impact.com’s partnership management platform
By Raihan Hadi We’ve already had a look at how your brand can grow faster in the digital age by partnering with affiliates, influencers and brand partners, along with how you can do it better by opting for a SaaS (Software as a Service) platform as opposed to traditional affiliate networks. We have also had […]
Last call for votes for Merdeka TVC Expert’s Choice Awards!!!
This is our last call for votes for the MARKETING Magazine Expert’s Choice Awards 2021 – Merdeka TVC Edition. The overwhelming number of people coming in to vote for their favorite Merdeka TVC’s this year is very encouraging for the creative professionals behind these TVC’s, and we would like to thank all of our voters […]
CNN disables Facebook pages in Australia
US news giant Cable News Network (CNN) has become the first major international media company to disable its Facebook pages in Australia after the High Court ruled publishers are liable for defamatory comments made on their Facebook pages. In a statement to The Sydney Morning Herald and The Age, CNN said it had approached Facebook […]
Worst Face Scenario – APPIES Asia Pacific 2016 Gold Winner
BBH Asia Pacific (Thailand) won Gold for their campaign “Worst Face Scenario” at the APPIES Asia Pacific 2016. Campaign synopsis: Vaseline Men is an established facial grooming brand in Thailand with an equally established face moisturizer business. However, the low penetration of male face moisturizers meant that the single most important challenge was building the […]
ICICI Lombard launches Cal Scan on the IL TakeCare App
The new digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare App, designed to track one’s calorie intake and recommend healthy calorie count and tips 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This has given birth […]
Could AI be the solution to effective employee engagement?
By Cllement Tan, Group Managing Director and CEO, RAMSSOL Group Berhad Artificial intelligence (AI) and employee engagement This reality has now reached the shores of human capital management (HCM). As the world continues to embrace progress and digitalisation in the Fourth Industrial Revolution, the impact of AI on our everyday lives can no longer be […]
Trapper wins MEASAT’s CONNECTme NOW business after a multi-agency pitch
Satellite communication services premium supplier, MEASAT Global Berhad (“MEASAT”) has appointed Trapper to be its integrated marketing agency on record for their first consumer brand, CONNECTme NOW. Trapper is selected to handle the integrated marketing communications that includes brand and creative services, digital, social, media solutions, and PR management. The appointment follows a 5-way pitch […]
A Drive Back In Time – APPIES Asia Pacific 2016 GOLD Winner
“A Drive Back In Time” was a Gold winning campaign by Publicis Singapore at the APPIES Asia Pacific 2016. Presented by Sidhaesh Subrah, Account Director as Publicis Singapore, the campaign recognised Singapore’s 50th anniversary as the brand offered an immersive, virtual reality experience through a mobile app called the “SG50 Time Machine” which allowed users to experience […]
