ARCHIVE

ARCHIVE

MARKETING Weekender – Issue 302

Read issue 302 now! WEB: http://hams.top/302PDF:  http://hams.top/302s You can also receive your very own free copy of MARKETING WEEKENDER every Friday.  Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.

#KitaBersama initiative launched by Malaysian household FMCG brands

#KitaBersama

As the COVID-19 pandemic continues to disrupt Malaysia, more and more Malaysians are finding it difficult to cope with their daily lives. Some have lost their families while others have lost their source of income. With the spirit of helping in mind, the #KitaBersama initiative has been launched to encourage corporations to do good. It […]

Irene Foo to lead Marketing at Domino’s Malaysia

Irene

Irene Foo, former VP and Head of Branding & Communications of Lazada, has recently joined Domino’s Pizza Malaysia as their Senior General Manager of Marketing. Irene will be reporting to Shamsul Amree Abdul Rahman, CEO of Domino’s Pizza Malaysia. She is currently being mentored by Linda Hassan, Group CMO (Malaysia, Singapore and Cambodia). Marketing Magazine […]

Merdeka Expert’s Choice Awards – Enter to win!

last call merdeka expert’s choice awards

Submit your entries now for the MARKETING Magazine Expert’s Choice Awards 2021, Merdeka TVC edition and win! The festive video awards is open for all Malaysians. Closing date for submissions is 5 PM, August 31, 2021. Submission fees: RM 2,000 per entry Here’s a look at our 9th winner from last year: Deklarasi Anak Malaysia portrays […]

In conversation with the mentors and mentees behind MAGGI’s reality TV show

MAGGI Resipi Berani

Resipi Berani MAGGI is the brand’s first ever reality TV series, which focuses on the transformative journey of 8 finalists or mentees of the Program Mentor Wanita Cukup Berani MAGGI (PMWCBM) campaign. The eight mentees were selected from over 1,000 women who participated in the Bengkel Online Wanita Cukup Berani MAGGI in 2020. The workshops […]

That’s NOT what I ordered!

Lazada NOT what I ordered

This piece first appeared on Issue 300 of the Marketing Weekender. by Raihan Hadi I’m guessing for this one I’ll have to drop some brand names. Though, it’s not because they’re do-ing things right. Like more or less all of you SOP abiding citizens (and expats), I too have been part of the “making online […]

Top Australian director Martin Wilson joins Directors Think Tank

Martin Wilson

Directors Think Tank, recently voted the No.1 production house in Asia (for the second consecutive year) by ‘The Work’ Campaign Brief Asia have signed highly-acclaimed Perth based director Martin Wilson to work across the DTT global network. Award winning director Martin Wilson, whose work spans across feature films, TV content and commercials is known for […]

The Future does not fit in the containers of The Past

The Future

Rishad Tobaccowala rocks Malaysia Tech Month with provocative insights we were shy to ask! Last weekend we explored the thoughts and wisdom of Rishad Tobaccowala, the best-selling author of the smash-hit book “Restoring the Soul of Business – Staying Human in the Age of Data.” He distills 40 years of global learning and digital wisdom […]

Emplifi reveals SEA Social Ad Spend up 74.29%

emplifi social customer care

Emplifi, the leading unified customer experience platform, has released its “State of Social Media and CX” report, highlighting key data points for social media ad spend by industry and region, organic post performance, influencer marketing, and CX trends for Q2 2021. Emplifi’s Southeast Asia data shows ad spend on Facebook and Instagram increased 74.29% year-over-year […]

I am bored, lazy and fat.

bored

I was going to ramble on about CopyShark and Jarvis but to hell with that. Well, almost. If you are bored, both are AI (not Anwar Ibrahim) powered copywriting software which are said to be replacing us writers in no time. In seconds, to be exact. I gave them both a test drive, being a […]