Mudah.my and MUV announce strategic partnership to give Malaysians the largest choice of inspected used cars with warranty
Mudah.my, Malaysia’s largest marketplace and MUV, a pioneer of ‘Offline2Online’ and Malaysia’s first end-to-end vehicle bidding platform have partnered to create the largest selection of inspected and used cars with warranty in Malaysia. Through this strategic alliance, Mudah.my introduces the Mudah Vehicle Inspection & Protection (mVIP) program. The mVIP program aims to give used car […]
Emirates’ “We’re On Top Of The World” Has Creativity Bounced Back?
by Ted Lim This piece was first published in Marketing Weekender Issue 302 My phone buzzed non-stop. Friends, colleagues, clients and business associates brought to my attention a commercial film of an air stewardess making a pitch for her airline on top of the world’s tallest building. Publications around the world, both on and offline, […]
Launch of OmniaUSB Business Platform unfolds new chapter for local SMEs
Media Prima Omnia (Omnia), an integrated solution provider that offers creative services and integrated marketing solutions across all Media Prima platforms, has today launched the OmniaUSB (Usahawan Social Biz), a new business platform that nurtures, defends and assists all local micro, small and medium-sized enterprises (SMEs) to bounce back from the impact of the Covid-19 […]
MDEC CEO Surina Shukri moves on to new interests
The Board of Malaysia Digital Economy Corporation (MDEC) announces that Surina Shukri, Chief Executive Officer of MDEC will move on to focus on interests close to her heart, relinquishing her role as Chief Executive Officer with effect from 31 August 2021. “It has been an absolute privilege to lead MDEC and the nation’s digital economy […]
Merdeka Expert’s Choice Awards – submit your entries now!
Submit your entries now for the MARKETING Magazine Expert’s Choice Awards 2021, Merdeka TVC edition, this is your chance to become one of the Top 10 Winners of 2021! The festive video awards is open for all Malaysians. Closing date for submissions is 5 PM, August 31, 2021. Submission fees: RM 2,000 per entry Here’s a look […]
In Conversation with Dinesh Ratnam on the Future of Entertainment in SEA
This interview was first published in Marketing Weekender Issue 302 When iQiyi launched outside of China for the first time by expanding to Malaysia in 2019, the OTT platform knew it was entering a competitive market. Yet, with focused marketing strategies, outstanding content creation and a strong distribution strength, iQiyi has become the fastest-growing streaming […]
Add joy to the Mid-Autumn Festival with Guinness Mooncakes
Just in time for the Mid-Autumn Festival, local bar chain The Beer Factory (TBF) and Malaysia’s favorite stout, Guinness, have partnered once again to create the limited-edition Guinness Snowskin Mooncakes. Wrapped up in a velvety black snowskin, Guinness Mooncakes set themselves apart with deep roasted flavors of Guinness and chocolate-infused lotus paste with an alcohol-infused […]
3 (genuine) reasons why you should consider joining the Malaysia Digital Association
As published in MARKETING WEEKENDER ISSUE 302 One of the effects caused by the COVID-19 pandemic is that it has strengthened our need to leverage on our community during tough times. Similar to geographical communities, professional communities also play a key role in establishing a members’ coterie. One such community which is formally known as […]
Method to the Madness
This piece was first published in Marketing Weekender Issue 302 as the Cover Story Emirates’ ad featuring a woman standing on the top of the Burj Khalifa is so unbelievable, the fake mills are in overdrive. “I almost had a heart attack,” was one online comment. “A chopper could whisk her out of the sky.” […]
Broadsign Proof of Performance
By Remi Roques, General Manager Broadsign APAC. In Out-of-Home advertising, how can media buyers be sure that their advertising campaigns were delivered as planned? The answer is Proof of Performance (POP) reporting, sometimes also called Proof of Posting or Proof of Play. In Out of Home (OOH) media, POP is the evidence that media owners […]
