Merdeka Expert’s Choice Awards – 8 days left to submit entries!
Just 8 days to go for you to submit your entries for the MARKETING Magazine Expert’s Choice Awards 2021, Merdeka TVC edition. Open for all Malaysians, the festive video awards will be a great opportunity for you to become one of the Top 10 winners and celebrate your work. Submissions for Merdeka Expert’s Choice Awards closes at 5 […]
Why should your brand care about OTT advertising, especially in SEA?
Since the 1980s, the digital revolution has and continues to evolve the world of business through various ways by changing consumer habits, spearheading innovation in communication technology and the rising expectations for products and services. One unfolding product of this boom is over-the-top media (OTT), a technology that bypasses cable, broadcast, and satellite television to […]
Merdeka Expert’s Choice Awards – 10 days left to submit entries!
Just 10 days to go for you to submit your entries for the MARKETING Magazine Expert’s Choice Awards 2021, Merdeka TVC edition. Open for all Malaysians, the festive video awards will be a great opportunity for you to become one of the Top 10 winners and celebrate your work. Submissions for Merdeka Expert’s Choice Awards closes […]
Astro celebrates 25 years with National Day campaign featuring the best of Malaysian entertainment on special channel
Astro turns 25 years this year and to celebrate its milestone and the upcoming National Day celebrations, it is bringing customers over 150 specially curated content. Viewers will have no shortage of Malaysian and Asian programmes to binge on when they tune into Astro 25 on Channel 100 that boasts an array of premieres, blockbuster […]
Mandai retains TSLA as global creative partner
Mandai Park Holdings (Mandai) which is overseeing the development of the Mandai nature district has reappointed The Secret Little Agency (TSLA) as its global creative partner. The agency was re-appointed by Mandai following a competitive creative pitch which drew interest from several network and independent agencies. TSLA will launch into its second term as creative […]
Lion & Lion wins the social retainer for 1664 Blanc
Carlsberg Malaysia has appointed creatively-driven, digital-first agency Lion & Lion to lead 1664 Blanc’s social media accounts within the Malaysian market. The partnership, which officially kicked off on 1 August, will see the agency developing a comprehensive content strategy plan for the brand involving creative social experiences that relate to the brand’s global tagline of […]
Ogilvy Malaysia appoints Debdan Banerjee as Head of Integrated Strategy
Ogilvy Malaysia has announced the appointment of Debdan Banerjee as Head of Integrated Strategy. With dual reporting lines to Chief Executive Ogilvy Malaysia, Nizwani Shahar, and Jason Hill, Chief Strategy Officer, Ogilvy Singapore & Malaysia, Banerjee has been tasked with leading the office’s strategy department, ensuring strategic integrity and effectiveness across all clients and capabilities. […]
Voices of Tomorrow rally for a corruption-free Malaysia!
Rasuah Busters newest video series showcases the hope of the future through the eyes of our children. Themed “Merdekakan Kami Daripada Rasuah” (Liberate us from Corruption), the four videos share a heartfelt call through a multi-racial lens expressing the hopes and dreams of a better Malaysia. The messages are a child’s prayer and reaches out […]
Scoring Smartly with Sports
This piece was first published in Marketing Weekender Issue 302 Osaka removes herself from Wimbledon. Cristiano removes Coke from Euro 2020 press conf. Pogba removes Heineken the next day. Toyota decided not to place TV ads during the Olympics it is a main sponsor of. Biles removes herself from the gymnastics team competition and comes […]
Netccentric-Nuffnang Group confident of Crunch’s continued growth and strong potential ahead
Digital growth agency and social media marketing specialist Nuffnang, a subsidiary of ASX-listed Netccentric Ltd, reports that its community-driven content platform arm, Crunch by Nuffnang, has been experiencing significant growth over the past two years despite the Covid-19 pandemic. Nuffnang Malaysia Country Manager Kausern Hieu is confident that Crunch is poised to chart even stronger numbers […]
