We Love You Box to unbox love and gratitude for medical frontliners of Malaysia
Because “the human spirit is stronger than a virus” People of Malaysia from all walks of life, NGOs, Corporate Malaysia, SMEs, solopreneurs as well as media networks unite through ‘We Love You Box’, a collaborative initiative, to send love in the form of care packages and message dedications appreciating medical frontliners. Yuinny Soong had just […]
Digi shares our children’s view of the pandemic this National Day
For over a year, so many Malaysians have been impacted by the overwhelming effects of the Covid-19 pandemic. While we continue to do everything within our means to cope with these trying times, we can’t help but wonder what all of this means to our younger generation. This is the simple yet poignant premise of […]
dentsu appointed as Axiata’s creative agency of record
dentsu Malaysia has been selected as Axiata’s creative agency of record effective December 2021. The agency has been tasked with building Axiata’s brand equity aligned to its strategic purpose of Advancing Asia and providing end-to-end communications support to strengthen its reputation with key stakeholders across the region. As Axiata elevates its growth as a trusted […]
Media Prima Group’s 2nd quarter profits driven by higher ad revenues
Media Prima Berhad posted a profit after tax (“PAT”) of RM12.7 million for the 2nd quarter of 2021, representing a positive swing from a loss after tax (“LAT”) of RM18.0 million in the comparative quarter from last year. This was achieved on the back of a 24% increase in Group revenue to RM292.4 million in […]
shopper360 Invests in Troopers – Gig Workers Employment Platform
shopper360 Sdn Bhd, a wholly-owned subsidiary of shopper360 Limited, has subscribed to a minority interest in Troopers Innovation Sdn Bhd. Troopers is a digital manpower solutions company that specializes in part-time recruitment, human resource management and technology enabled job matching for the gig-economy. They are revolutionizing the existing part-time recruitment culture and structure in Malaysia […]
Passing of a creative rock star – Charley Ghazali
By Lum Weng Wah, who ran his own agency, Nerve Centre, for more than two decades and also served as Director of Creativity & Design at LIMKOKWING University is a close buddy of the late Charley. MARKETING magazine joins Lum in this heartfelt tribute to Charley… I worked for years designing cinema posters and billboards. And then […]
Reprise Digital and Milo Celebrate the strength of Malaysians through the generations this Independence Day
Reprise Digital, and MILO Malaysia have released a fully animated film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled ‘Tetap Di Sisi Walau Berganti Generasi’ (always by your side), the film is inspired by the “Malaysia Boleh” (Malaysia Can-Do) spirit, with motivational messages showing MILO as a symbol of strength that has stayed […]
Innovation is about disruption and not distraction – Karthik Siva
Innovation arises as a result of collaboration. Global brands and institutions like Google, Pixar, Lego know that disruptive ideas come from cognitive diversity – when diverse people with diverse skills get together to solve a problem – Magic happens. There is no spark without friction. There is no friction without a cognitively diverse team coming […]
Streaming services growth in SEA: Asian content the key
Asia is home to over 50% of the Fortune Global 500 companies. The continent’s rapid internet growth in recent times has seen its internet connectivity and use account for over half of the global consumption. Yet, the lack of Asian on-screen representation remains to be a subject of debate in the west. However, in the […]
Merdeka Expert’s Choice Awards – LAST CALL for submissions!
This is it! The last call for submission of your entries for the MARKETING Magazine Expert’s Choice Awards 2021, Merdeka TVC edition – it’s now or next year. Grab your chance of becoming on of the TOP 10 WINNERS of the festive awards, open to all Malaysians. Submissions will be open until 5 p.m. on Tuesday, […]
