MARKETING Weekender – Issue 300
Read issue 300 now! WEB: http://hams.top/300PDF: http://hams.top/300s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
W7Worldwide’s 7 Best Practices in Influencer Marketing during the pandemic
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. However, the industry has adapted well over the past year, and many brands are now upping spend in the category as a result. Influencers are usually compensated by brands for content they deliver either monetary […]
Meeting Etiquette 101 aka Behave Baby
Sunday’s over. Vasuki had just finished re-living the best moments of her weekend over her morning cup as she walked into her home office for the daily team meeting. Laptop fired up, pop went the zoom weasel and there they were! Big brother Vishnu, even bigger sister Ruby, foghorn man Jarrod, new hamlet Raihan and…groggy […]
Karthik Siva – How to differentiate good and bad value propositions?
A great example of a powerful value proposition is – UNIQLO. They offer affordable, trendy, high performance every day wear for every one. UNIQLO through its Heatech, Blocktech and Airism technologies offers high performance clothing. UNIQLO genuinely offers anytime, anywhere clothing for everyone. They have thus democratised clothing for our world. In Malaysia, Old Town […]
UM Impact Day raises over 62K for local businesses
Universal McCann (UM), the full-service global media agency of IPG Mediabrands, held its fourth annual global Impact Day on 22nd July. Launched in 2016 under ‘Better World’, UM’s corporate social responsibility initiative, the annual day of service represents two core values: Care and Community. As it was last year, this year’s UM Impact Day was […]
Your Maker has a problem with gatal old folks
“Not the sort who still think they are in their sexual prime,” explained Shune, the creative lead at Your Maker. “We mean the ones who have a serious issue with uncontrollable itching. The ACTUAL gatal fellas. Not sexy lah if you’re scratching all the time.” The agency’s latest campaign for Suu Balm, dubbed ‘JANGAN GATAL’, […]
Ad man Raymond Khor joins UN
The United Nations, under its agency United Nations Development Program (UNDP) aims to widen the awareness and active adoption of its Sustainable Development Goals (SDG) in Malaysia with the hire of seasoned adman and marketer Raymond Khor, as their Digital Communications Officer beginning 2nd of August 2021. Working with Communications Specialists and UNDP’s various units, […]
Thailand’s No.1 Medicated Oil Brand Siangpure finds comfort in Kingdom Digital leading the Malaysia market
Thailand’s leading wellness company Bertram (1958) Co., Ltd is embracing the shift to digital and has appointed social media agency Kingdom Digital to build online presence for its No.1 medicated oil brand Siangpure in the Malaysia market. This is the brand’s inaugural partnership with an agency locally. To help the brand drive awareness and connect […]
REV Asia Berhad becomes Catcha Digital Berhad
REV Asia Berhad Name Change to Catcha Digital Berhad The board of REV Asia Berhad has officially announced the company’s name change to Catcha Digital Berhad. This switch marks a new beginning and direction for Catcha Digital Berhad and embodies Catcha Group’s active participation within the company’s day- to-day operations—in line with the Group’s goals […]
PZ Cussons appoints Lion & Lion to develop an integrated eCommerce strategy for Indonesia
Lion & Lion will lead campaigns for multiple brands under PZ Cussons across multiple platforms to drive brand value, trust and sales. Lion & Lion, a creatively-driven, digital-first agency, is working with PZ Cussons to establish its footprint in the Indonesian eCommerce market. The partnership involves driving eCommerce campaigns using a creative combination of targeted […]
