Heineken brings the freshness of the Alps to Malaysians with Edelweiss
Heineken Malaysia has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught. An easy-to-drink with a refreshing finish and a subtle fruity aftertaste, […]
Big account wins for FCB, Wavemaker & Mindshare in Q1 2021
In R3 Worldwide’s Malaysia top 10 creative and media wins listing for Q1 2021, notable wins in the creative agency category include FCB securing Genting Skywords Theme Park and three more projects under Quaker Oats, SunLife and a conservative matchmaking mobile app, Hawaya. Ogilvy on the other hand has won the Dairy Farm and Nippon […]
Asia’s Super-Apps to benefit from disruption to Facebook & Google’s duopoly
By Wong Jing Ying, Consultant, R3 One month into the release of iOS14.5, a report by Flurry (a Verizon owned measurement firm) showed that only 13% of users globally have opted in to allow apps to track them via IDFA. The same opt-in rates for the US are an abysmal 5%. For advertisers, while the […]
VMLY&R launches website where users can choose gender pronouns to create virtual backgrounds for meetings
Singapore based global marketing agency, VMLY&R, has created and launched a website called The Proud Pronoun Project where individuals can select their personal gender pronouns and produce beautiful illustrations to display either as a Teams or Zoom backgrounds during meetings or to share on their social media platforms, as a way to inform the people they work […]
Taylor’s still best private university in Malaysia; leaps 47 spots in global rankings
The recently released QS World University Rankings 2022 series revealed that Taylor’s University has leaped 47 spots to rank 332 globally and remains among the top 1.1% most influential institutions, globally. On top of that, the university continues its reign as the leading private university in Malaysia and Southeast Asia. Earlier this year, the university […]
“Like a raging river, you nourished an endless desert.”
TAN SRI LIMKOKWING (1946 – 2021) Like an elder brother, you opened your campus to help me start the Malaysian Creative Circle Awards. Like a true statesman, you hosted kings and world leaders with the same grace you belanja me durian coffee and dinner at the MO. Like a patient soul, you invited me to join […]
Marqetr partners with Vase.ai for AI-Driven consumer research
Branding consultancy company, Marqetr, has announced that it is partnering with an AI-driven consumer research platform, Vase.ai, to strengthen its brand building services for its clients. By leveraging Vase.ai’s advanced technological ability to quickly and precisely deliver data and insights, Marqetr aims to provide holistic strategic marketing services and accelerate business decisions for its clients. According to […]
Seizing an opportunity: BBDO Guerrero transforms Pepsi Cans into BLACKPINK Light Sticks
BBDO Guerrero and Pepsi have developed a special treat for BLACKPINK fans with the launch of its limited edition cans that transform into a digital light stick inspired by the band. BLACKPINK light sticks became an essential item fans brought with them when attending the band’s live concerts but due to the steep price tag […]
Wunderman Thompson and Tata Tiscon release short film to spread the importance of keeping ‘all homes’ safe
In conjunction with World Environment Day, Tata Tiscon, Quality Rebar Brand from Tata Steel and India’s first GreenPro certified rebar brand, released a short film, ‘Home Safe Home’. Conceptualised by Wunderman Thompson South Asia, the film is meant to spread awareness on the importance of building strong and safe homes as part of the brand’s […]
Ogilvy India uses endangered animal shaped medicine & special crying emojis to raise awareness on wildlife crimes
As 5 June marked this year’s World Environment Day, Ogilvy India launched two digital campaigns on Wildlife Trafficking for the United Nations Environment Programme (UNEP). Conceptualized by Ogilvy for UNEP in association with WCCB (Wildlife Crime Control Bureau), India’s MoEFCC (Ministry of Environment Forest & Climate Change) and TRAFFIC, the two campaigns titled ‘Not Your […]
