Industry reads into the Entropia-Accenture partnership
This article first appeared on the issue 294 of the MARKETING Weekender After we ran the story of Accenture’s acquisition of Malaysian full-service agency, Entropia, in a dramatic market-changing move last week, we received a lot of reaction from our readers, especially owner-owned businesses. This week we share some of their thoughts with you: Srikanth […]
Directors Think Tank bags a silver and bronze at the APAC Tambuli Awards 2021
At the most recent APAC Tambuli Awards held earlier this month, homegrown production house, Directors Think Tank, received two awards; a silver in the Family Centered Brand/ Humanity and Culture category for Maxis’s ‘The Unheard Prayers’ and a bronze in the Brand Storytelling / Creative category for Petronas’ ‘Land of Light Bulbs’. ‘The Unheard Prayer’ […]
Latest session of Challenger Series by m/SIX discusses importance of upskilling within music industry
m/SIX, one of the media agencies in the WPP-owned GroupM network, hosted its 4th instalment of the Challenger Series, a webinar and live panelist session that brings industry professionals together and this edition of the series focused on the music production industry. Panelists included representatives from Creative Agency Asia (CAA) and Maveriq studios who shared […]
Here are your top 10 winners for the Experts’ Choice Awards Raya TVC 2021
Festive ad producers have delivered once again despite the challenges of yet another movement control order during the Raya season this year. Hence, MARKETING Magazine continued its tradition by organising the annual Experts’ Choice Awards Raya TVC 2021 edition, to help the industry decide which brand, agency and production house did it best this time […]
OP ED: Marketing trends for startups in 2021
Article by Dr. Feranita & Nilantha Perera Entrepreneurs often begin their business ventures with wide eyes, stellar ideas and immense passion to make their product valuable to the community. However, these aspirations are soon diminished when reality sinks and their innovative solutions are not positively received in the market, or worse, forced to face bankruptcy […]
Millennial investor Alex Ng shares his personal investment philosophy to help you open your “third eye”
American business magnate, investor, and philanthropist, Warren Buffett, is famously quoted for saying “Someone’s sitting in the shade today because someone planted a tree a long time ago.” While this was said in reference to one of the foundational pillars of Warren’s long-term investment ethos, in layman terms it simply means there is no better […]
MARKETING Weekender – Issue 294
Read issue 294 now! WEB: http://hams.top/294PDF: http://hams.top/294s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
‘Have a beak, have a KITKAT’ campaign gets some Michael Caton magic
Wunderman Thompson Australia and KITKAT has launched its latest campaign to remind people what a difference a break makes when life’s little frustrations are getting to you. Featuring Australian screen legend Michael Caton, the new campaign transports a series of everyday issues into a more magical setting to build on the longstanding ‘Have a break, […]
MAA collaborates with WFA to launch global census
Brands must prioritise and accelerate the integration of diversity, equality and inclusion environments into their workforce instead of missing the mark, says MAA President, Kadri Taib (pictured). The Malaysian Advertisers Association (MAA) is amongst many national advertiser associations from 22 countries around the world who have confirmed their participation in the world’s first-ever global census […]
Shell Malaysia named as Most Attractive Employer in Malaysia for 2021 followed by Nestlé Malaysia
The results from Randstad’s 2021 Employer Brand Awards revealed that Shell has been voted the best company to work for in Malaysia in 2021. This marks the third time Shell has secured the number one spot in Malaysia for Randstad’s Most Attractive Employer Award and the fifth consecutive year it has ranked among the top […]
