Ogilvy Singapore Appoints Anggie Aprilla as Director of Content
Ogilvy Singapore has announced the appointment of Anggie Aprilla as Director of Content. With dual reporting lines into local Chief Creative Officer Nicolas Courant and regional Chief Delivery Officer Amir Mireskandari, Aprilla’s focus will be on leveraging Ogilvy’s creative talent, partnerships and delivery framework to help clients respond to changing market forces and consumer needs […]
Editor’s note: Hybrid Talk
This editor’s note first appeared in issue295 of the MARKETING Weekender MySejahtera. Who am I to dispute Khairy Jamaluddin, the coordinating Minister National Covid-19 Immunisation Programme, when he says RM70 million is a prudent allocation for MySejahtera which comes with a comprehensive “data integration and appointment system”? Then comes the part that gets lost in translation: “It includes […]
Top 5 Cannes Lion 2021 shortlisted OOH campaigns
Cannes Lion 2021 officially begins today and ahead of virtual festival, the organisers released a list of shortlisted campaigns yesterday. The list includes shortlisted campaigns for outdoor, design, print & publishing Lions, in partnership with Microsoft; and the Media Lions, in partnership with NBCUniversal. Cannes Lions Live, which runs from 21-25 June, will broadcast hundreds of […]
Nestlé announces media agency review for Malaysia and Singapore
Nestlé announced that it will be conducting a review of media agencies for its businesses in Malaysia and Singapore. According to a statement released by Nestlé, This media agency review will re-examine ways to manage media requirements such as strategy, planning and buying in line with rapidly-changing digital platforms as well as the evolving media […]
COVID messaging missing its mark and nobody is talking about it
This article first appeared on issue 295 of the MARKETING Weekender Effective messaging is not just about getting your points across. It is also about winning hearts and minds. I find our government messaging very official, and is very boring and dead-pan, after more than a year. I know COVID is a serious matter. But do the “Perutusan […]
New faces on board at M&C Saatchi Malaysia
M&C Saatchi Malaysia has appointed Lily Bishnoi (middle) as Head of Planning, Lee Shyyi (right) as Creative Group Head and Daryl Francis Tan (left) as Account Director. M&C Saatchi Malaysia has made a series of key appointments as the agency forges ahead in 2021 with new business and hires to strengthen their expertise. The first […]
MARKETING Weekender – Issue 295
Read issue 295 now! WEB: http://hams.top/295PDF: http://hams.top/295s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Entravision to acquire MediaDonuts as the company expands its global digital footprint
Entravision Communications Corporation announced today that the Company has entered into a definitive agreement to acquire MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. The acquisition is anticipated to close on or around July 1, 2021. Founded in 2010, MediaDonuts offers various digital advertising capabilities […]
Football superstars make waves in beverage industry by removing Euro 2020 official sponsors’ product placement
The Euro 2020 press conferences have seen an interesting spectacle of athlete’s reclaiming control as football superstars Cristiano Ronaldo and Paul Pogba made waves in the beverage industry as they faced the media. While speaking to the press in Budapest on Monday prior to his national team’s match against Hungary, the Portugal captain removed two Coca-Cola bottles […]
Andreas Vogiatzakis joins The Scale Factory’s advisory board
Andreas Vogiatzakis (pictured) has been appointed as part of the advisory board for The Scale Factory, to strengthen the company’s footprint in the Malaysian market and widen capabilities through tailored executive coaching and training geared towards challenges unique to fast growing start-ups. The Scale Factory was founded in 2019 by Lars Bjoerge and Pierre Martensson […]
