elfo switches to virtual exhibition for MWC Barcelona 2021, to debut elfoBOT
elfo, a local company specialising in marketing and advertising technology, has announced that its exhibition at MWC (formerly but still commonly referred to as Mobile World Congress) Barcelona 2021, organised GSMA, will be done virtually this year from 28 June 28 to 1 July. While the company’s exhibition at largest mobile event was initially scheduled […]
Google delays phase out of tracking cookies by nearly 2 years
The Alphabet Inc company announced yesterday that Google’s Chrome web browser will not fully block tracking cookies until late 2023. The move to delay blocking third party cookies by almost two years comes as a response to the antitrust concerns from competitors and regulators. According to Reuters, Google had wanted to bar reams of ad-personalisation […]
No longer just industry buzz, Astro confirms partnership with Netflix
Astro and Netflix announced a partnership today that will bring Netflix’s streaming service to Astro’s platform and provide its customers with more entertainment options. As of now, Astro customers will soon be able to access Netflix through their connected Ultra Boxes and eventually, through their connected Ulti Boxes. “Our partnership with Netflix consolidates Astro’s position as the No.1 […]
Libresse & Muma MY encourages women to normalise talking about their periods with launch of special stationary box
International feminine hygiene brand, Libresse, together with advertising agency, Muma Malaysia, have launched a special stationary holder, Stationer-V Box, in an effort to normalise conversations regarding period. A global survey by Libresse revealed that 9 out 10 women hide their period and 52% of women would rather ask their boss for a pay rise than […]
Key highlights from WARC’s latest analysis ‘Rethinking Brand for the Rise of Digital Commerce’
Global marketing intelligence company, WARC, released its latest white paper titled ‘Rethinking Brand for the Rise of Digital Commerce’, which brings together the latest evidence to show why brand-building still matters as digital sales grow. “We need to rethink brand-building and channel assumptions (as) the events of 2020 saw deep cuts to investment in marketing, […]
iQIYI to hand out RM1.5m worth of VIP subscriptions to combat vaccine hesitancy
iQIYI has partnered with Malaysia’s COVID-19 Immunisation Task Force (CITF) to hand out approximately RM1.5 million worth of iQIYI VIP subscriptions to vaccinated Malaysians nationwide under the streaming platform’s “iQiyi Bersama Rakyat Malaysia (iQiyi with Malaysians)” programme. The VIP subscriptions will be doled out in the form of vouchers available for redemption on the programme’s […]
Nando’s SG says ‘Thank You PERi-PERi Much’ with a heartfelt letter as dining in restrictions are lifted
Nando’s Singapore and advertising agency partner, Fishermen Integrated, have penned a letter thanking everyone for doing their part in the country’s gradual reopening, making dining in restaurants possible again. As Heightened Alert measures were implemented on 14 May 2021, F&B outlets such as Nando’s had to cease dining-in services and rely only on takeaway or […]
Who moved my…bottle?
This editor’s note first appeared in issue295 of the MARKETING Weekender By Sandeep Joseph What are sports people up to? Are they asserting player power, and speaking up against the corporate machine, for what they believe? Naomi Osaka refuses to talk to the press at the French Open, and turns her back on the tournament when […]
Leo Burnett Malaysia unveils 2021 Cannes Lions predictions
Leo Burnett Malaysia held its 33rd annual Cannes Prediction, the most awaited screening prediction in the advertising industry with an 90 percent accuracy track record in predicting campaigns with a strong likelihood of winning the festival’s coveted Lions. The 66th Cannes Lions International Festival of Creativity is broadcasted virtually from yesterday to June 25. The […]
IAA Malaysia calls for compassion based on findings from its latest “research”
IAA Malaysia announced today in a statement that the association has conducted a research on the “ills that ail” the Work-from-Home (WFH) population in Malaysia which identified three major pain points in unintended and prolonged WFH, that apply to all industries. According to the statement, the pain points are: 1) A trigger on mental health, […]
