W7Worldwide Highlights the Vital Role of Public Sector Communications in the Pandemic
If there is one part of society that did not shut down during the COVID-19 pandemic, it is the government and public health sector. The public has been facing a crisis of compromised health, confidence, and financial security and governments have had to communicate on all fronts as ongoing policy measures had to be taken […]
From delivery boy to reinventing the fast-food business
This story first appeared in issue296 of the MARKETING Weekender George Ang was a delivery boy at Pizza Hut during his student days and worked his way up to front of house crew. This was when he learned how fast-food chains worked so efficiently even without a culinary expert present in the kitchen at all. Now, […]
Google’s reversal risks ‘nasty return of cookie bombing and garbage attribution’ if marketers shelve first party plans; what now and what next for marketers and publishers?
By Paul McIntyre & Brendan Coyne Google’s decision to punt the cookie apocalypse two years down the line has major ramifications for the $330bn digital ad industry. Marketers must now return to boards and explain the sky is not yet falling in. Parts of the industry will at worst lapse back to bad habits, lazy strategies […]
Cannes Lions: See the 2021 Grand Prix winners
Cannes Lions 2021 looked different this year, as creativity was fueled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. Although the way ads were created shifted, innovative work was born despite limited production and months of lockdowns around the world. From Burger King’s “Moldy Whopper” to Bodyform’s “Womb Stories,” some of […]
What is an ad man doing in Share Investments?
The Covid-19 pandemic didn’t just change the way in which we live, it has also changed the way we’re investing. What the recent GameStop-WallStreetBets debacle has shown is that individual investors (also known as Retail Investors) armed with technology have power – power that has existed long ago, yet remained largely untapped. This is now […]
APPIES 2021 winners shine in the face of adversity!
APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies to present their best marketing campaigns to the industry. Despite hosting this event virtually due to COVID-19, this is the only event in Malaysia where Live Presentations meet Live Judging. This year saw a stronger and larger […]
Math-Men, Mad Men and Meth-Men
This piece first appeared in Issue296 of the MARKETING Weekender by Tony Savarimuthu – Brand-man, Ad Contrarian and Enemy of the Same So some footballing ‘royalty’ have sounded out their preferences and life choices (or otherwise) at the Euro 2020/21 pressers. Of course they are compensated well for their skills which in turn earns them a […]
BABA’S embraces innovative SAP technologies to further drive efficiencies
Established and world-renowned spice manufacturer Baba Products (M) Sdn. Bhd. (BABA’S) has accelerated its digital transformation programme in its efforts to further drive efficiency and provide optimal outcomes to its partners and stakeholders. BABA’S Group of Companies’ Head of Finance, Mr. Ilaventhan Vijaya said: “As Malaysia’s preferred choice for curry mixes and spice powders curry […]
Shopee prepares to open food delivery services in Malaysia
Shopee’s food delivery service ShopeeFood has opened recruitment for delivery couriers in Kuala Lumpur and Selangor, the company announced in its official social media account. This could indicate the service’s launch in Malaysia, making the country the next geography after Indonesia where Shopee will launch its food delivery business. If that’s true, ShopeeFood will challenge incumbents like […]
MARKETING Weekender – Issue 296
Read issue 296 now! WEB: http://hams.top/296PDF: http://hams.top/296s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
