MDEC rolls out RM 100 million MYWiT initiative, here’s how your business might be eligible
Earlier this week, The Malaysia Digital Economy Corporation (MDEC) launched the MyDigitalWorkForce Work In Tech (MYWiT), a training and hiring incentive programme aimed at boosting the digital business services sector as well as developing quality tech talents in Malaysia. This initiative is an extension of the #MyDigitalWorkforce Movement that MDEC launched last year to help re-skill […]
Beat the heat with Tiger Crystal
Been feeling the heat lately? Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and […]
There’s no business like new business: Charlie Martyn
In the first of a new series, we talk to Wunderman Thompson London’s Head of New Business, Charlie Martyn, about the challenges and highlights of his job. Interview by Mark Tungate How would you define your role? Is it simply about getting business into the agency, or is it more nuanced than that? It may […]
Foodpanda reveals refreshed brand look across Asia
Foodpanda has unveiled a colourful brand refresh across all its visual designs and revamped user interface for its mobile and web applications; rolling out progressively in more than 400 cities across 12 markets, starting this month. The brand’s enhanced look and features comes as it continues to expand its business verticals beyond food delivery and […]
FMCG sector teams up to address rising environmental impact from consumer packaging waste
Key industry leaders in the Fast-Moving Consumer Goods (FMCG) sector have teamed up to tackle the situation with sustainability-centred solutions. Offficially named The Malaysian Recycling Alliance (MAREA), it has been established to enable a voluntary, industry-led Extended Producer Responsibility (EPR) group of like-minded companies to focus on boosting the value chain and significantly improve collection […]
Thinking of submitting your work for the APPIES 2021 e-commerce category? Here’s what it took to win last year.
A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES Malaysia 2021 will build on the success of last year’s event which saw an impressive turnout of Malaysia’s top marketers and stellar campaigns across different categories. In the last year, as the consumer world drastically shifted online over the […]
The complex need for regeneration takes centre stage at the Sustainable Brands Kuala Lumpur Conference 2021
Sustainability, ethical practice, and their potential to power positive regeneration took centre stage at Sustainable Brands Kuala Lumpur Conference 2021 (SB’21KL) on 23-24 March, as the world’s leading sustainability conference connected virtually for the first time. The two-day conference offered a fascinating insight into the importance of sustainability in modern business practice, exploring social, environmental, […]
Why Peugeot and Renault changed their logos
The legendary French auto makers are the latest to rebrand in the face of a rapidly changing industry. By Mark Tungate These are fast times for automotive design. Recently the news broke in France that two of the country’s leading automotive brands – Peugeot and Renault – had changed their logos. But as experts reminded […]
VMLY&R boosts Malaysia and Indonesia focus under the leadership of CEO Kenni Loh
Global brand experience agency, VMLY&R has elevated Kenni Loh to CEO for its operations in Malaysia and Indonesia, uniting the markets as part of its strategy to be the first agency network to offer full-funnel marketing solutions from CX, Brand Experience and eCommerce, to retail on-the-ground activation, across both countries. Based in Kuala Lumpur, Kenni, […]
Altimet and manager Yasmeen Zainal combine forces to launch SVLTAN Management
Having started off her career in the entertainment industry from the early 90’s, it only made sense for Yasmeen Zainal to eventually venture into her role as an Artiste Manager at Kartel Records, where she worked with multiple talents, including award-winning rapper, songwriter and producer, Altimet. Yasmeen who is the CEO of SVLTAN Management, attributes […]
