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Marketing Trailblazer – Telco

Tai Kam LeongHead of Brands & PartnershipMaxis Tai has spent the last 17 years searching out possibilities to be made into probabilities. Mostly manifested in the fields of brand, strategy and communications in Malaysia and Singapore, he’s spent the last few years in Maxis managing the home business before delving into marketing in more recent […]

Celcom, Digi to merge

Celcom Axiata Bhd, a unit of Axiata Group Bhd, is merging with Digi.Com Bhd to create the biggest mobile service provider in Malaysia, according to sources familiar with the telcos. This time round, it is the merger of their operations in Malaysia, unlike the previous mega-merger plan in which Axiata and Digi.Com’s Norwegian parent Telenor […]

OP-ED: Cabotage policy – Let’s Get Clever

By: Datuk Wira Dr Hj. Rais Hussin Mohamed Ariff, Chairman of MDEC There are two strong opposing views on the issue of the cabotage policy impacting the undersea internet cable industry, and both seem to have a strong argument with good intention that requires clarity. However, on balance, the view that exemption from the cabotage policy […]

This brand collaboration is sure to give you goosebumps

Always seeking new ways to excite consumers, Pizza Hut announced it has teamed up with Yung Kee – one of Hong Kong’s most iconic restaurants – to unveil the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza”. Inspired by the creative custom […]

ADFEST 2021 Lotus Awards: Winners revealed!

Grey wins 2 Gold, Ogilvy 2 Silver and Graph Studio 1 Silver to shine for Malaysia! ADFEST is pleased to unveil the winners of the ADFEST 2021 Lotus Awards, announced at today’s online ceremony on Thursday 8th April 2021, 12:00pm (UTC+7). With 62 jurors, the judging process was guided by Grand Jury President Judy John, […]

1 in 4 marketers consider expanding commerce capabilities as their big challenge for 2021

Dentsu’s iProspect has launched Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry advancements for brand growth.  The 75+ page report addresses some of the most pressing aspects of modern marketing including: the battle for attention, wholesale changes in data privacy, and […]

Cannes Lions 2021 to run as a fully digital experience

LIONS has today announced that Cannes Lions 2021 will be fully digital, running as Cannes Lions Live, from 21-25 June. The event in Cannes, France, will not take place this year. Philip Thomas, Chairman, LIONS, said, “Over the last year, we’ve been consulting with our customers and working on our plans, including the development of […]

Astro media solutions and the ASEAN post enter collaboration

The recent COVID-19 pandemic has disrupted businesses (from SMEs to Large Corporates) in a manner never seen before both, locally and globally. Coupled with a saturated local market and disrupted supply chains, businesses have been forced to embrace digitalisation, look for new markets and to regionalise. This spectacle has contributed dramatically to the increasing importance […]