ARCHIVE

ARCHIVE

Jean-Michel Wu appointed Head of Talent at TotallyAwesome

One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]

Experts Choice Awards for 2021 Raya TVC to start accepting submissions soon

As Ramadan kicks off today, the arrival of Hari Raya Aidilfitri in a months time is most definitely something to look forward to given the year we’ve had since last Raya. This also means pretty soon we’ll start seeing more festive TVCs roll out. Over the years we have found that our coverage and polling of the […]

LaLiga returns to Malaysia with a showcase of food, music and culture

LaLiga, the Spanish football league, returns to Malaysia to charm and attract Malaysians on the iconic culture, history, and tradition of Spanish football. On 7 April 2021, LaLiga hosted a media event at Marta’s Kitchen, Hartamas to present its most exciting LaLiga derbies and prepare the Malaysians for the most watched game in the world, […]

Slippers, shoes to swine fever?

Malaysian social media users have accused entrepreneur Neelofa of religious exploitation after she released “Muslim-friendly” slippers with local footwear brand Fipper. Maybe she should launch a range of Neeloafers instead? Neelofa, Noor Neelofa Mohd Noor, posted an Instagram story of a presentation for the Fipper x TheNoor by Neelofa slippers and claimed the slippers are […]

Directors Think Tank wins 3 Bronze at ADFEST 2021

Hot on the heels of winning a Grand Prix at Spikes Asia, Directors Think Tank (DTT) have just picked up three Bronze at Adfest 2021. Directors Think Tank picked up the three Bronze at Adfest 2021 for Coway’s ‘Change your life today’ campaign directed by Sling Ng for Grey Malaysia (Film Craft Category-Cinematography), ‘Little Light’ […]

Grab and Gojek Ramadan commercial goes out of this world

Grab Indonesia has gone sci-fi while the republic’s two-wheeled e-hailing service Gojek has opted to inject humour to promote its food and latest discounts with Ramadan around the corner. The Grab video advertisement starts off by introducing its four crew in a spaceship before it is attacked by aliens and its spaceship ransacked. With food […]

Maaresh elected OAAM President for 2021-2024

The Outdoor Advertising Association of Malaysia (OAAM) has announced Mr. Maaresh Starling COO of Redberry Advertising as its newly elected President and Ms Mary Koh returns as its Vice President at the Association’s recent Annual General Meeting that was held on 7th April, 2021.  Koh is the Executive Director of WOW Outdoor. The Association’s other […]

MARKETING Weekender – Issue 286

Read issue 286 now! WEB: http://hams.top/286PDF:  http://hams.top/286s This week in Weekender: 05 Slippers, shoes to swine fever? 07 The only show where you learn about Malaysia’s top marketing campaigns 16 Brand Laureate winner on the run! 18 “The I/O Movement never paid a single sen to anyone.” You can also receive your very own free copy of […]

Andrew Lee re-elected for third consecutive term as President at 4As

The Association of Accredited Advertising Agents Malaysia (4As) recently held its 15th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry body for the next two years. Mr Andrew Lee, Group Managing Director of Havas Group Malaysia, was re-elected as the President for a third consecutive […]