Local online betting platform releases Raya ad and receives backlash
Festive ads in Malaysia usually toe around the lines of comedy and drama to deliver a message appropriate for the season. As most local brands hop on the trend of releasing a festive film, it’s no surprise that local online betting platform, GDBet333, also followed suit. However, the local online casino released a Raya ad […]
Twitter launches responsible machine learning initiative to review algorithmic fairness on its platform
Twitter launched an initiative on “responsible machine learning” yesterday, that will include reviews of algorithmic fairness on the social media platform. The initiative called Responsible Machine Learning (ML), consists of the four pillars: taking responsibility for algorithmic decisions; equity and fairness of outcomes; transparency about decisions and how Twitter arrived at them and enabling agency […]
Dentsu Malaysia wins Resorts World Genting media services
Dentsu Malaysia has won the media and marketing agency services pitch for Resorts World Genting effective April 2021. Dentsu will be responsible for developing and driving the marketing strategy for Resorts World Genting and also the launch of Genting SkyWorlds, the most anticipated theme park in Southeast Asia. The move aims to strengthen Resorts World […]
Fave acquired by Pine Labs for USD 45 million
Singapore-incorporated merchant commerce platform Pine Labs has acquired e-commerce and fintech firm Fave in a cash and equity deal valued at over US$45 million (RM 185,782,500), for joint global expansion, the companies said announced yesterday. According to a statement released by the companies, Fave’s investors will receive an all-cash payout, while founders and key Fave […]
PepsiCo & Entropia to bring you a concert in a bottle
PepsiCo and Entropia have announced a collaboration to bring fans an exciting first for Malaysia – an Augmented Reality Concert On a Bottle, featuring popular Malaysian singer and actress, Siti Nordiana (Nana), together with the winners of its #PepsiBoldTalent TikTok challenge. The announcement comes as along with the celebration PepsiCo’s launch of its latest addition […]
Are you submitting your work this week for APPIES 2021?
APPIES Malaysia, an annual event hosted by MARKETING Magazine, presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns of different categories, to the industry. Submission period for APPIES 2021 ends on 16 April. Here are the key details: Submissions Deadline: 16 April 2021 Announcement of Finalists: 20 […]
PHD Malaysia & Nuffnang released the country’s first influencer playbook, here are 5 key takeaways
PHD Malaysia and Nuffnang have teamed up to create Malaysia’s first-ever influencer playbook as influencer marketing spend is expected to grow up to USD15 billion by 2022. The playbook includes a framework meant to provide brand marketers a foundation to build on when planning their influencer marketing initiatives such as influencer selection, phasing approaches and […]
Prudential collaborates with SuperM to release a wellness song & music video
Prudential, in collaboration with K-pop supergroup SuperM, released a song and music video titled ‘We DO’ on 9 April 2021 to encourage having fun while maintaining a healthier lifestyle. The upbeat song features a new way of practicing wellness – with a ‘We DO’ Dance, that is composed to get you up and moving regardless […]
Marketing Trailblazer – Digital
Ben FooGroup Chief Marketing OfficerTaylor’s Education Group Ben Foo serves as Group Chief Marketing Officer of Taylor’s Education Group. Ben oversees the overall brand vision of the university and college, driving all marketing and revenue initiatives for the Taylor’s higher education brand globally. Ben leads a 140-person global team and oversees all marketing and revenue […]
Brand Laureate winner on the run
The BrandLaureate SMEs Awards 2016-2017Brand Social Entrepreneur of the YearDatuk Seri Nicky Liow Soon Hee,Founder of Winner Dynasty Group in now infamous! Datuk Seri Nicky Liow, 33, has become a fugitive after 68 of his members were nabbed in Op Pelican 3.0 two weeks ago. He is also probably the youngest ever Datuk in the […]
