DAVI selects Antsomi CDP 365 as its Customer Data Platform
The Philippines-based Data Analytics Ventures, Inc. (DAVI), a JG Summit Holdings Inc.’s subsidiary, has partnered with Antsomi for using Antsomi CDP 365 as its customer data platform (CDP) to empower the company for providing data-related products and solutions to its market. Antsomi CDP 365 is an artificial intelligence-driven customer data platform launched by Antsomi, a […]
QR Code in the sky: : 1,500 drones used to celebrate game anniversary in China (VIDEO)
To celebrate the anniversary of “Princess Connect: Re Drive,” a Japanese role-playing game that debuted on Feb.15, 2018, 1,500 drones were used to create a colossal QR code in the skies of Shanghai, the commerce capital of China. Cygames, developer of the video game, along with Bili Bili Click created a Blade Runner-like cinematic experience […]
Facebook announces Clubhouse inspired audio features to launch soon
During an interview yesterday with Casey Newton, a former tech reporter for the Verge, CEO of Facebook, Mark Zuckerberg officially announced plans to launch a line of audio products and features. The announcement comes in an aggressive move to take on competitors such Twitter and Clubhouse. During the interview, Mark also confirmed that Facebook was […]
Jazzing to the top: Malaysian creative director among Forbes 30 under 30 in Asia
Forbes released its 30 under 30 in Asia list for 2021 this morning and among the list of impressive change makers is Ogilvy creative director, Jaz Lee, under the Media, Marketing and Advertising category From an aspiring footballer to a professional adman, Jaz stumbled into advertising at the age of 19 when he started working […]
Raya Ad has police on the chase
When online casino GDBet333 released a two-minute, 48-second Raya commercial promoting online gambling, what were they thinking? The ad features a Muslim man who is planning to return to his hometown, but lacks cash, with the jingle claiming that there is an easy way to make money. Gambling is forbidden in Islam and punishable under shariah […]
Story of a rebel brand: Suthan Mookaiah offers a lighter solution to Beli Gas
By Vasuki Rao The conventional practice of refilling gas cylinders for cooking in Malaysia has remained relatively the same in the last decade. One either goes to the closest retail store to buy and transport a 10kg, 12 kg or 14kg cylinder back home, or call on their retail agent to have it delivered to […]
Marketing Trailblazer – Media & Entertainment
Mohd Shahrizal Abdul RahimHead of Creative Solution & Commercial ProductionAstro Media Solutions An award-winning documentary producer, turned Creative Solutions strategist, Shah uses his storytelling prowess to connect brands with audiences. Leading a team of diverse backgrounds of multiple races and ages gives him an upper hand in understanding the dynamics of Malaysia’s complex multiracial society. […]
iMedia is steering brands back on track
A comprehensive look at iMedia and its rapid expansion By Vasuki Rao As Covid-19 shows no signs of significantly slowing down, the economy and all its patrons are stuck between a rock and hard place. A gruelling lockdown saves lives but the tradeoff of doing so is pinching at the increasingly thinning pockets of many. […]
McDonald’s SG releases Ramadan film featuring Malaysian employees separated from family due to border closure
What if the spirit of Ramadan is stronger than the borders that divide us? – this is the question McDonald’s Singapore explored in its latest film released in conjunction with the month of Ramadan. The almost three minute video features Malaysian employees who are working in the fast food chain in Singapore as delivery riders […]
Facebook to announce new ‘Social Audio’ products today
According to multiple online sources, Facebook plans on announcing new products as part of its ‘Social Audio’ feature, today, following suit of other social media platforms that have jumped on the audio-only feature bandwagon after Clubhouse was launched in April last year. Sources also said that the Facebook feature will be supported by Spotify for […]
