The man who made Yasmin Ahmad possible
One does not get more understated than Tan Sri Mohd Hassan Marican. Constantly low profiling himself, he was the former President and Chief Executive of Petronas and President of Khazanah Nasional Berhad. Coincidentally, he retired last Friday as independent and non-executive director of Singapore-listed Sembcorp Industries Ltd. … Whilst Yasmin was amazing at selling her ideas, it […]
Etika group’s CEO, Khalid Alvi, joins 2020 ACES Awards’ list of outstanding leaders Asia
Khalid Alvi, the Chief Executive Officer of Etika Group of Companies for Malaysia, Singapore, and Brunei is among the coveted list of top ten recipients of “Outstanding Leaders in Asia” awarded by the prestigious Asia Corporate Excellence Sustainability Awards (ACES) 2020. Organised by the MORS Group, the award recognizes exceptional leaders who have demonstrated sound […]
Shangri-La unveils refreshed logo as it welcomes 50th anniversary
As Shangri-La celebrates its 50th anniversary, the Group unveiled a refreshed brand logo for Shangri-La Hotels and Resorts (Shangri-La) which pays tribute to its past while setting a fresh vision for the future. The refreshed logo reflects the brand’s journey thus far while staying true to its brand roots that has consistently delivered warm Asian […]
MARKETING Weekender – Issue 288
Read issue 288 now! WEB: http://hams.top/288PDF: http://hams.top/288s This week in Weekender: 04 The man who made Yasmin Ahmad possible 06 Football scores its own goal! 09 Why isn’t your brand in entertainment? 17 Commerce & Entertainment Will Shape the Future of Marketing You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under […]
10 industry professionals say Hello From Singapore in tourism board docuseries
Singapore Tourism Board (STB) Malaysia premiered a 10-part docuseries, “Hello from Singapore”, exploring how 10 industry players across different industries in Singapore are reimagining their businesses during the COVID-19 pandemic. The docuseries was released as a symbol of moving forward and ensuring Singapore remains an aspirational destination for all. “We want to share a glimpse […]
APPIES 2021 Gold Sponsors announced
As we approach near the end of APPIES 2021 extended submission deadline, MARKETING Magazine is thrilled to announce its gold sponsors for this year’s awards. Carrying drinks home is ancient history with Drinkies, a platform where customers can choose from a wide selection of premium beers, wines, spirits and ciders and get them delivered chilled […]
‘Agencies are not banks’ warns Initiative global Chair Mat Baxter
By Paul McIntyre “Ditch the pitch” protagonist Mat Baxter has warned agency reviews are getting worse here and globally, citing P&G’s media payment terms as an example. Many companies, though, “abuse the pitch process”. Baxter’s comments were in response to Australia’s peak advertiser and media agency industry bodies’ roll-out of a “world first” initiative to […]
The real reason marketers are anti-privacy
Too many brands are betting the future of marketing is data, not ideas By M.T. Fletcher. Welcome to the new age of privacy. Or is it the new age of piracy? Well, that depends on whether you’re asking the tech platforms or the advertisers. Apple intends to put your privacy back under your control, and Google […]
Bank Rakyat’s 360° approach to focus on entrepreneurs and cooperatives
Bank Rakyat recently introduced a new set of vision and mission to realign with its objective to improve the economic status and development of communities. The importance of entrepreneurship has magnified in today’s economic landscape. It introduces a crucial element of dynamism, particularly into an economic system. Entrepreneurs are often regarded as national assets mainly […]
Has P&G gone crazy?
Well, that didn’t take long. Two major players in online media – Google and Apple – have recently announced that traditional tracking methodologies (third party cookies and IDFA respectively) would be restricted in their systems. Last week we predicted that the marketing industry would react to this by trying to replace these tracking technologies with new […]
