Content, Commerce & Entertainment will Shape the Future of Marketing
By Greg Paull, Co-founder and Principal, R3 In a recent conversation with Mastercard CMO Raja Rajamannar, Procter & Gamble’s Marc Pritchard said the future of marketing can be found in China. Having worked with leading marketers in China for more than twenty years (we even wrote a book about the country’s marketing transformation in 2013), […]
Free Malaysia Today is Changing the Game in the Digital Media World
This article first appeared on the 10th edition of MARKETING Digest. To read the full interactive digital magazine, head on over to https://issue10.marketingdigest.com.my/ “A platform for everyone, mouthpiece for no one” Malaysia’s most reliable news source, Free Malaysia Today, an advertiser’s gold mine Independent journalism in Malaysia has been on the defensive since the trend […]
Andrew Yeoh joins TIME dotCom as Head of Marketing after 5 years at Ikano
TIME dotCom appointed Andrew Yeoh as Head of Marketing earlier this month, as he left the same position at Ikano Centers after nearly five years. At the most recent CMO Awards Malaysia, Andrew won Best Marketer in Retail & Promotions Marketing for his unique skillset and mindset which was honed by 16 years of experience […]
Grey Malaysia CCO, Graham Drew, joins Cannes Lions shortlist jury
Cannes Lions has announced its jury line-up of global experts from 55 countries, selected to shortlist world-class creative work and benchmark excellence this June. And Graham Drew, Chief Creative Officer for Grey Malaysia, is representing Malaysia on the Films Lions shortlist jury. The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, […]
Football scores its own goal!
… In the process they guaranteed themselves big name, high-revenue matches, irrespective of performance on the pitch… Fifteen of the biggest clubs in Europe secretly decided to form their own breakaway Europe Super League (ESL). In the process they guaranteed themselves big name, high-revenue matches, irrespective of performance on the pitch. In a model similar […]
OP ED: The Perils and Juxtaposition of Illegal Gambling within an ad for a Sacred Festival
By Assoc. Prof. Dr. Aida Mokhtar, International Islamic University Malaysia A jingle sounding like a typical Hari Raya song, Malay actors and actresses in Hari Raya clothing, the cooking of lemang (a Hari Raya delicacy of glutinous rice and coconut milk cooked in bamboo), and the Kampung (village) scene are appropriate symbols of Hari Raya […]
Why isn’t your brand in entertainment?
The conversation about long form content is a totally different language altogether. It is fair to say most Malaysian marketers have yet to grasp the idea of having their brand in a movie, TV series or animated story. … The world has changed. Entertainment is the new oil… Many have flirted with the thought but […]
Talent Crunch in MY not a fad, employers & talents must change mindset to close gap, say panelists at MDA’s Digital Wednesday
The Malaysia Digital Association (MDA) hosted its second Digital Wednesday Fireside Chat on 21 April 2021 to discuss the talent crunch in Malaysia and closing the skills-gap in the digital era. Aired live on MDA’s Facebook page, the session’s panelists were Vice President and Head of Digital Skills and Jobs, Malaysia Digital Economy Corporation (MDEC), […]
First-ever Olympic Virtual Series to launch leading up to Tokyo Olympics 2021
The International Olympic Committee (IOC) is partnering with five International Sports Federations (IFs) and game publishers to host the first ever Olympic Virtual Series (OVS) leading up to the Olympic Games Tokyo 2021 which will begin in July. The OVS, which is set to begin on 13 May and continue through to 23 June 2021, […]
Facebook’s newly appointed Head of Marketing, Joanna Wong, is looking to hire Country Marketing Manager for MY
Facebook appointed Joanna Wong as Head of Marketing for its Malaysia and Indonesia market, last week and according to a post on her LinkedIn, the company is looking to hire a Country Marketing Manager for Malaysia. Prior to joining Facebook, Joanna held several high-level marketing positions such as VP of Marketing for the global video […]
