MARKETING Weekender – Issue 285
Read issue 285 now! WEB: http://hams.top/285PDF: http://hams.top/285s This week in Weekender: 04 50,000 readers, one year on 06 Have you spotted us while stuck in traffic? 10 Commanding the Entire Ad Economy 12 Our Top Articles in WEEKENDER You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in […]
In conversation with global headline maker, Laura Rogers
By Mark Tungate The global creative director at adam&eveDDB is the driving force behind She Takes Over, an initiative promoting the work of women in creative fields. After a brief few seconds of trying to get our mobiles to work properly, Laura Rogers and I agree that we’re losing our telephone skills. I’d picked the […]
This company with an office in Malaysia is attesting to the success of a 4-day work week
Four-day work week – this phrase has gained a fair amount of traction especially since alternative working arrangements became more common since global lockdowns due to COVID-19. Amid the debates surrounding the four-day work week policy, Australia-based affiliate marketing platform, Commission Factory, says it can attest to marked improvement in job productivity in addition to […]
Shu Wei hits the ground running at Sime Darby Property
Wednesday was his last day at Telekom Malaysia and yesterday Datuk Lai Shu Wei started a brand new day at Sime Darby Property Berhad as their Chief Marketing & Sales Officer, reporting to the Group MD. At TM, as VP and head of marketing for unifi, he also doubled up as CEO of TM Net and […]
Cannes Creative Showcase: How Japan’s tourism organisation encouraged European tourists to visit
Japan attracts travellers from all over the world. Among inbound Japan travellers, however, no European countries rank among the top 40. In fact, the number of European travellers to Japan are less than half those of China or even Thailand. Reasons include high travel costs, language barriers and the physical distance of over 10,000 kilometres […]
Viu Malaysia appoints Kenn Wee Khaw as Head of Advertising
Kenn Wee Khaw has been appointed as the Head of Advertising for Viu Malaysia, starting yesterday. In this new role, Kenn will be managing Viu’s Malaysian market while heading the sales team for media buy and sponsorship. Prior to joining Viu, Kenn was appointed as the sole Sales Lead for Spotify Malaysia where besides managing […]
Best Marketer in Education & Training
Shirley NewHead of MarketingTaylor’s Education Group Shirley is a strategic leader.Known for her fierce and focused approach towards the overall brand vision, conceptualising and driving marketing activities towards a single mission of achieving the leadership position and strong growth for brands. Shirley, with more than 15 years marketing experience, is currently leading a team of […]
H&M and Zalora tie-up launches in Malaysia
H&M has officially confirmed its partnership with Zalora as H&M’s ecommerce partner in Southeast Asia covering Malaysia, the Philippines, Singapore and Indonesia. The partnership is set to reach 400 million consumers across the four countries. While the partnership for the Malaysian market was announced today, it debuted in the Philippines in the fourth quarter of […]
Editors pick: Top 3 April Fools pranks by brands that tricked us
1. Starbucks Malaysia Advertised as a dish close to every Malaysian’s heart with a new twist, Starbucks Malaysia yesterday posted the image above with the title “coming soon”. While the idea of being able to get a venti sized nasi lemak along with your morning coffee seems like a fantastic idea, the coffeehouse company later […]
Brands join forces to support government’s COVID-19 vaccine rollout
Pos Malaysia is joining forces with Grab, Parkson, St John Ambulance of Malaysia and sports marketing agency, Living Minds to lend an assist to the Malaysian government’s COVID-19 vaccine rollout. This initiative comes as vaccine registration rates among Malaysians remain slow. According to Code Blue, National Covid-19 Immunisation Programme Coordinating Minister Khairy Jamaluddin and chairman of the COVID-19 […]
