Best Marketer in Media & Content Partnership Marketing
Benjamin Woo Lik KangHead of Marketing CommunicationsMaxis Benjamin Woo cut his teeth in the early days as Head of Activation and Events at Leo Burnett, managing a team of creatives, a planner, finance coordinator and events diehards where he proved his mettle in strategic sponsorship and partnerships to help elevate brands and businesses. He joined […]
Dimsum to close down
Dimsum Entertainment will wind down its operations by Sept 30, in a bold move to further propel Star Media Group Berhad (SMG) into embarking in new ventures. The move follows a strategic review carried out by SMG’s key management team that has identified a number of new opportunities the group will explore in to further […]
Directors Think Tank sign director Darrel Hyon-Le’
Directors Think Tank, APAC production house of the year as voted by Campaign Brief Asia ‘The Work’, have added director Darrel Hyon-Le’ to the team. Darrel’s craft is firmly in creating stunning visual narrative. However, he has an obsession with detail that creates work that is layered, textured, visceral and filled with emotional cues. Darrel […]
8VI’s recently launched free platform aims to increase youth financial literacy
FinEduTech company, 8VI Holdings Limited (“8VI”) has launched VI Club for Youth, a financial education platform, with the aim of paving the way, empowering and encouraging financial literacy among young adults. The platform will be free for students between 16 and 24 years old. VI Club for Youth kicked off its Malaysia chapter with the […]
LG confirms shut down of its loss-making global mobile phone business
LG Electronics announced today that is will be closing down its loss-making mobile division, making them the first major smartphone brand to withdraw from the market. LG’s smartphone division has logged nearly six years of losses totalling some $4.5 billion. Dropping out of the fiercely competitive sector would allow LG to focus on growth areas […]
Editor’s Note: 50,000 readers, one year on
Yes, the WEEKENDER turns one this month. And that’s me on the cover when I was a year old…. To say that the past one year has been easy for us, is like saying being struck by lightning twice is easy. The odds of being struck by lightning twice in your lifetime are 1 in […]
Xiaomi’s mathematically inspired new logo, explained by designer Kenya Hara
Last week, Chinese tech brand Xiaomi revealed a new brand logo. Revealed at the company’s ‘Mega Launch Event’, the logo now takes the shape of a “squircle”, swapping out sharp corners for rounded ones – represents a new image for the company, founder and CEO Lei Jun said during the event. According to designer Kenya […]
Taking a closer look at “Through Your Eyes”
By Mark Tungate We meet the team behind the visionary campaign that won the first Latin American Grand Prix at the Epica Awards. An un-viewable music video by the Argentine singer Dante Spinetta caught the eye of the international press during the Epica Awards, where it scooped the Responsibility Grand Prix. The idea was developed […]
Have you spotted us while stuck in traffic?
To celebrate the one year mark since our subscribers started receiving the weekly MARKETING Weekender, we are celebrating by taking over some Malaysians roads. Partnering with three Digital Out-Of-Home (DOOH) network owners, Prisma, Wow Media and Spectrum, the MARKETING Weekender can be spotted at various locations across Klang Valley. DOOH has gained much traction around […]
La Redoute and FRED & FARID Paris portray sibling leaving in a moving short film
When siblings leave the family home, it’s literally the end of an era: while parents contemplate the end of family life as they’d known it, the ones left behind experience their own upheaval. Family relationships shift with roles altering and pecking orders changing. The children who were the youngest become the eldest and have a […]
